Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works

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More About This Book

Overview

Whether you're newly unemployed, sick of office life and longing for a change, or just want to finally turn your business idea into reality, you can follow your dream and make your passion your profession. Drawing on her experience as founder of an award-winning production company, Melinda F. Emerson shows you how in this practical month-by-month guide to getting your business off the ground.

Inside, you'll find the timetable and steps you need to take to become a successful CEO of your own venture, including:

Month 1: Meet with potential venture capitalists

Month 3: Set a one-year marketing budget

Month 5: Select a logo

Month 9: Purchase customer relationship management software

Month 11: Prepare your launch-day press release

Next year at this time, you could be calling the shots at your dream job. You supply the energy, an idea, and elbow grease-and Become Your Own Boss in 12 Months will supply the plan.

Product Details

  • ISBN-13: 9781605501116
  • Publisher: Adams Media Corporation
  • Publication date: 3/18/2010
  • Pages: 272
  • Sales rank: 137,373
  • Product dimensions: 5.40 (w) x 8.30 (h) x 0.80 (d)

Meet the Author

Melinda F. Emerson is founder and CEO of Quintessence Multimedia, an award-winning marketing video production company. She has created productions for such companies as Johnson & Johnson, Verizon, Enterprise Rent-A-Car, Citizens Bank, and Comcast. In 2000, AV Video Multimedia Producer Magazine named Emerson one of the Top 100 Producers of 2000. In 2001, she was named one of the Top 30 Leaders of the Future by Ebony magazine. In 2002, the Pennsylvania Department of Commerce and Economic Development named her a Black Business Pioneer.

Table of Contents

Acknowledgments

Foreword xii

How to Use This Book xv

Chapter 1 So You Think You Want to Be an Entrepreneur 1

Chapter 2 Why Does It Take Twelve Months? 11

Part I Get Ready! 17

12 Months Before You Start:

Chapter 3 Get Your Life Plan Together 18

11 Months Before You Start:

Chapter 4 Your Financial Plan 28

Chapter 5 Think Like a Business Owner 42

10 Months Before You Start:

Chapter 6 Create Your Business Model 51

Chapter 7 Line Up a Lawyer and an Accountant 61

Part II Get Set! 71

9 Months Before You Start:

Chapter 8 Niche to Get Rich! 72

Chapter 9 Marketing 101: Eyeing Who's Buying 82

8 Months Before You Start:

Chapter 10 Every Business Needs a Plan 95

Chapter 11 Get Your Financing Together 110

7 Months Before You Start:

Chapter 12 Brand Your Business 125

Chapter 13 Set Up Your Online Strategy 136

Chapter 14 Build Your Online Marketing 147

6 Months Before You Start:

Chapter 15 Cultivate the Market 158

Chapter 16 Setting Up Shop 165

5 Months Before You Start:

Chapter 17 Build Your Team 172

3 Months Before You Start:

Chapter 18 Set Up Customer Service Systems 187

1 Month Before You Start:

Chapter 19 Taking Stock of Things: Is Everything in Place? 193

Part III Go! 197

Chapter 20 Launching Your Business 198

Chapter 21 Handling Cash and Your Bank 204

Chapter 22 Maintaining Your Marketing 214

Chapter 23 Ten Things You Must Never Forget in Business 220

Chapter 24 Final Thoughts 235

Appendix A Sample Customer Satisfaction Survey 241

Appendix B Further Resources 243

Index 251

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  • Posted July 27, 2010

    Great reference book

    This book will help you decide if you have what it takes to be an entrepreneur. If you do, then it will be an excellent guide through the process.

    This is also a good book for anyone who works in a small business; it will give you a greater understanding of the challenges that face your boss.

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