Becoming a Category of One: How Extradordinary Companies Transcend Commodity and Defy Comparison

Becoming a Category of One: How Extradordinary Companies Transcend Commodity and Defy Comparison

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by Joe Calloway
     
 

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinational corporation or a

Overview

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn’t offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.

Product Details

ISBN-13:
9780471768074
Publisher:
Wiley
Publication date:
01/23/2006
Pages:
240
Product dimensions:
5.94(w) x 8.92(h) x 0.69(d)

Meet the Author

JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who's Who in business—from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends and has been inducted into the International Speakers Hall of Fame.

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Becoming a Category of One: How Extradordinary Companies Transcend Commodity and Defy Comparison 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago