Becoming a Design Entrepreneur: How to Launch Your Design-Driven Ventures from Apps to Zines
208
Becoming a Design Entrepreneur: How to Launch Your Design-Driven Ventures from Apps to Zines
208Paperback
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Overview
•Methods for launching a venture into the market
•Tips on presentation, pitch and public relations
•How to legally protect intellectual property
•Ways to do effective research, and crowd source
•How to benefit from social media
•Sources for funding and investment and incubators
•Case studies from successful and startup entrepreneurs.
The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Product Details
| ISBN-13: | 9781621535089 |
|---|---|
| Publisher: | Allworth |
| Publication date: | 11/01/2016 |
| Pages: | 208 |
| Product dimensions: | 5.90(w) x 8.90(h) x 0.80(d) |
About the Author
Table of Contents
Preface 7
Acknowledgments 9
An Entrepreneur's Glossary: Terms in Current Use 10
Introduction: Maker, Making, Made 13
Sidebar: Design Entrepreneur First Venture Survival Tips Ken Carbone 15
Section 1 An Entrepreneurial Toolkit
Chapter 1 From Idea to Product, Campaign, or Service
The Venture 18
Deciding on the Best Idea, Not Just a Good Idea 19
Case Studies 20
After Suicide
Lei Lei
Shared Interest
GreyMatters
North
Rock & Rad
In Bounds
Essay 23
On the Essence of a Viable Venture John Carlin
Setting Goals 25
Writing Your Story
Case Studies 25
Make Manila
Upacita
Assumption versus Reality 27
Transforming Ideas into Actions 28
Chapter 2 Branding: Creating a Narrative
Identity and Product Personality 30
Brand Platform 31
Brand Matrix 32
Essay 33
A Brand Conversation Ken Carbone
Case Study 33
Nizuc Hotel & Spa
Sidebar 36
Anatomy of a Brand
Chapter 3 Business Models and Sustainable Plans
Essay 39
The Design Entrepreneurs' Viability Guide Anthony D'Avella
Essay 43
Establishing Value Zack Yorke
Chapter 4 Research: Knowing More Than You Know
Interview 45
Helping Design Entrepreneurs Help Themselves Ben Blumenfeld/The Designer's Fund
Interview 48
Big Research Questions Benjamin Gadbaw
Chapter 5 Pitch and Presentation
Making the Pitch 49
Video 49
Dog and Pony 53
Sidebar 53
Remember…
Checklist for Your Pitch 53
How to Pitch 54
Pitch Keynote or Proposal Books 55
Chapter 6 Funding: Seeding the Venture
Options 63
Venture Capital
Angel Investor
Accelerators
Crowd Funding
Essay 64
The Art and Science of Setting Kickstarter Goals Steve Kroeter
Interview 68
The Serial Investor Linda Holliday
Section 2 Talking about Entrepreneurship
The Analog World
Master of Many Métiers Todd Oldham 74
Making the Best Stuff Peter Buchanan-Smith 78
Her Passion Cometh Maira Kalman 81
Healing Birds Dallas Graham 83
New Model for Bookmaking Adrian Shaughnessy 85
Kubaba Bespoke Books John Taylor Dianne Dubler 91
Barking Up The Paper Tree Daniel Stark 95
The Go-Comb Experience Heather Burkman 98
Making Diaries Joey Cofone 101
The Digital World
The Reality of Creating a Business Khoi Vinh 105
The Digital Marketplace Randy J. Hunt 108
Frontier Woman Online Tina Roth Eisenberg 110
Products in the Wild Ron Goldin 112
A Digital Feast Celia Cheng 117
Games for a Living Eric Zimmerman 120
Being Acquired to be Hired Albert Pereta 123
Making Cooties Cary Murnion Jonathan Millet 126
Visual Storyteller Gael Towey 130
Nano logging Aleksandar Macašev 133
Education and Play
The Entrepreneuriral Advocate Aaron Perry-Zucker 137
Design Nerd Kevin Finn 141
Design History as Commodity Patricia Belen + Greg D'Onofrio 146
Toys With an Edge Travis Cain 150
A Sixteen-Page Adventure Pietro Corraini 152
Taking Risks
Saving Lives, One Prescription at a Time Deborah Adler 155
Design Restauranteur Ryan Feerer 158
Dating Adventure Timothy Goodman 161
Section 3 Understanding Legalities
Knowing What's Important
Designers Beware 166
Many Shades of Ownership Frank Martinez, Esq. 167
Copyright Basics L. Lee Wilson, JD 170
Making and Managing Agreements L. Lee Wilson, JD
Defining Contracts 180
Sections of a Contract 181
Informal Agreements 183
Offer and Acceptance 185
The Roles of Lawyers 185
Breaking an Agreement 188
Understanding Trademarks L. Lee Wilson, JD
Defining Trademark Infringement 190
Trademark Infringement 190
Trademark Clearance 191
Trademark Lawyers 191
Design Trademark Clearance 192
Images and Words 193
Happy Endings 194
Sidebar More Than You Want to Know about Cease and Desist Letters 195
Appendix/Resources 198
Index 201