Becoming a Graphic Designer: A Guide to Careers in Design / Edition 4

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Becoming a Graphic Designer, Fourth Edition provides acomprehensive survey of the graphic design market, includingcomplete coverage of print and electronic media and the evolvingdigital design disciplines that offer today's most sought-afterjobs. This visual guide has hundreds of stunning illustrations andfeatures the latest material on interactive design, informationdesign, motion, and more.

Drawing on years of experience in the industry, veterandesigners Steven Heller and Teresa Fernandes cover everything fromeducation and training, design specialties, and work settings topreparing an effective portfolio and finding a job. They profilemajor industries employing graphic designers and exploreadvertising, corporate, editorial, and other key designdisciplines.

The major industries covered here include architecture,interactive design, television and film design, publishing, andmore. Dozens of up-front interviews with leading graphic designerslet you see how companies such as Urban Outfitters, The New YorkTimes Company, and Bloomberg Media hire and work with employees.These inside perspectives offer invaluable real-world insights onwhat different industries and positions are really like. A resourceguide to design publications and organizations points the way tofurther information and guidance.

Complete with easy-to-use, compact sections, useful sidebars,and sample design pieces, this outstanding guide is invaluable foranyone interested in launching or developing a career in graphicdesign.

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Product Details

  • ISBN-13: 9780470575567
  • Publisher: Wiley
  • Publication date: 10/26/2010
  • Series: CourseSmart Series
  • Edition number: 4
  • Pages: 368
  • Sales rank: 301,055
  • Product dimensions: 7.30 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

STEVEN HELLER served as senior art director of the New YorkTimes Book Review. He is currently co-chair of the School of VisualArts MFA design program as well as Editor of the AIGA Journal ofGraphic Design. He has written over 130 books on design and hasbeen a contributor or contributing editor to nearly twenty-fivemagazines, including Print, Eye, and Baseline. He writes the"Visuals" column for the New York Times Book Review and "GraphicContent" for T: The New York Times Style Magazine online.

TERESA FERNANDES is the principal of TFD Studio inConnecticut and an art director at The Taunton Press, Inc.

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Table of Contents

Preface 6

Introduction 8

So You Want to Be a Graphic Designer?

On Being an Influence 14

Milton Glaser

The Quotable Designer 16

The Ideal Employee

Section One Design Specialties 18

I Editorial

II Corporate Design

III Book Design

IV Music /CDs

V Information Design

VI Advertising and Branding

VII Environmental

VIII Interaction

IX Motion

X Type and Lettering

The Quotable Designer 230

Advice to Aspiring Designers

Section Two Design Businesses 220


Small Studio


Medium Firm

Large Firm

The Quotable Designer 308

Major Influences

Section Three Design Options 310

Crossing Disciplines



The Quotable Designer 336

Design Personality

Section Four Design Education 338


Graduate School

Continuing Education

Art Schools and Colleges: A Selection

Appendix 364


Selected Bibliography 367



Index 368


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  • Anonymous

    Posted November 27, 2004

    A wealth of information

    I don't own a copy of this book at the moment, but my advisor had lent it to me to use in a speech that I had given on Graphic Design. It came in handy and it is a very insightful publication. It has everything from the different job opportunities to what you need in your portfolio for whatever field you are pursuing in this highly competitive industry. As a Graphic Design major myself, I recommend that anyone who is serious about pursuing this career pick up a copy of this book. You will not regret it.

    Was this review helpful? Yes  No   Report this review
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