Becoming a Graphic Designer: A Guide to Careers in Design / Edition 4

Becoming a Graphic Designer: A Guide to Careers in Design / Edition 4

by Steven Heller, Teresa Fernandes
     
 

ISBN-10: 0470575565

ISBN-13: 9780470575567

Pub. Date: 10/26/2010

Publisher: Wiley

Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has hundreds of stunning illustrations and features the latest material on interactive design,

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Overview

Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has hundreds of stunning illustrations and features the latest material on interactive design, information design, motion, and more.

Drawing on years of experience in the industry, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.

The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies such as Urban Outfitters, The New York Times Company, and Bloomberg Media hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations points the way to further information and guidance.

Complete with easy-to-use, compact sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.

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Product Details

ISBN-13:
9780470575567
Publisher:
Wiley
Publication date:
10/26/2010
Series:
CourseSmart Series
Pages:
368
Product dimensions:
7.30(w) x 8.90(h) x 0.70(d)

Table of Contents

Preface6
Introduction: So You Want to Become a Graphic Designer?8
How I Became a Graphic Designer18
Section 1Design Specialties24
Editorial28
Corporate Design52
Book Design70
Music/Record Design92
Information Design106
Advertising111
Environmental126
Interactivity140
What Do You Look For?172
Motion174
Type and Lettering212
Advice To Designers228
Section 2Design Businesses232
Freelancers234
Small Studio235
Partnerships236
Medium Firm246
Large Firm250
On Personal Style272
Section 3Design Options276
Crossing Disciplines280
Entrepreneurs290
Authorship298
Major Influences300
Section 4Design Education304
Undergraduate307
Graduate309
Continuing Education311
List of Schools324
The Future of Graphic Design328
AppendixResource Guide332
Bibliography: Recommended Reading335
Index: Designers336

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