Becoming a Graphic Designer: A Guide to Careers in Design / Edition 4

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Overview

Up-to-date profiles of today's career opportunities in graphic design—a new edition of the successful guide

This user-friendly guide offers a clear and comprehensive review of the types of careers available to today's graphic and new media designers. Drawing on years of experience at the top of the field, Steven Heller covers the major design industries—web, television, film, and publishing—as well as advertising, corporate, editorial, and other key design disciplines. This Fourth Edition has been fully updated and newly designed to include contemporary coverage on the digital revolution, as well as on new approaches to book design, information design, packaging design, design management, entrepreneurship, and educational options. Complete with dozens of interviews with leading graphic designers and hundreds of striking illustrations, Becoming a Graphic Designer, Fourth Edition continues to be an invaluable resource for anyone interested in launching—or revitalizing—a graphic design career.

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Product Details

  • ISBN-13: 9780470575567
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/26/2010
  • Series: CourseSmart Series
  • Edition number: 4
  • Pages: 368
  • Sales rank: 385,960
  • Product dimensions: 7.30 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

STEVEN HELLER served as senior art director of the New York Times Book Review. He is currently co-chair of the School of Visual Arts MFA design program as well as Editor of the AIGA Journal of Graphic Design. He has written over 130 books on design and has been a contributor or contributing editor to nearly twenty-five magazines, including Print, Eye, and Baseline. He writes the "Visuals" column for the New York Times Book Review and "Graphic Content" for T: The New York Times Style Magazine online.

TERESA FERNANDES is the principal of TFD Studio in Connecticut and an art director at The Taunton Press, Inc.

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Table of Contents

Preface 6

Introduction 8

So You Want to Be a Graphic Designer?

On Being an Influence 14

Milton Glaser

The Quotable Designer 16

The Ideal Employee

Section One Design Specialties 18

I Editorial

II Corporate Design

III Book Design

IV Music /CDs

V Information Design

VI Advertising and Branding

VII Environmental

VIII Interaction

IX Motion

X Type and Lettering

The Quotable Designer 230

Advice to Aspiring Designers

Section Two Design Businesses 220

Freelancers

Small Studio

Partnerships

Medium Firm

Large Firm

The Quotable Designer 308

Major Influences

Section Three Design Options 310

Crossing Disciplines

Entrepreneurs

Authorship

The Quotable Designer 336

Design Personality

Section Four Design Education 338

Undergraduate

Graduate School

Continuing Education

Art Schools and Colleges: A Selection

Appendix 364

Resources

Selected Bibliography 367

Recommended

Reading

Index 368

Designers

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  • Anonymous

    Posted November 27, 2004

    A wealth of information

    I don't own a copy of this book at the moment, but my advisor had lent it to me to use in a speech that I had given on Graphic Design. It came in handy and it is a very insightful publication. It has everything from the different job opportunities to what you need in your portfolio for whatever field you are pursuing in this highly competitive industry. As a Graphic Design major myself, I recommend that anyone who is serious about pursuing this career pick up a copy of this book. You will not regret it.

    Was this review helpful? Yes  No   Report this review
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