Becoming a Graphic Designer: A Guide to Careers in Design / Edition 4by Steven Heller, Teresa Fernandes
Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has hundreds of stunning illustrations and features the latest material on interactive design,… See more details below
Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has hundreds of stunning illustrations and features the latest material on interactive design, information design, motion, and more.
Drawing on years of experience in the industry, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.
The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies such as Urban Outfitters, The New York Times Company, and Bloomberg Media hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations points the way to further information and guidance.
Complete with easy-to-use, compact sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.
Table of Contents
So You Want to Be a Graphic Designer?
On Being an Influence 14
The Quotable Designer 16
The Ideal Employee
Section One Design Specialties 18
II Corporate Design
III Book Design
IV Music /CDs
V Information Design
VI Advertising and Branding
X Type and Lettering
The Quotable Designer 230
Advice to Aspiring Designers
Section Two Design Businesses 220
The Quotable Designer 308
Section Three Design Options 310
The Quotable Designer 336
Section Four Design Education 338
Art Schools and Colleges: A Selection
Selected Bibliography 367
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