Becoming a Graphic Designer: A Guide to Careers in Design / Edition 4

Becoming a Graphic Designer: A Guide to Careers in Design / Edition 4

by Steven Heller, Teresa Fernandes
     
 

Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has hundreds of stunning illustrations and features the latest material on interactive design,

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Overview

Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has hundreds of stunning illustrations and features the latest material on interactive design, information design, motion, and more.

Drawing on years of experience in the industry, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.

The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies such as Urban Outfitters, The New York Times Company, and Bloomberg Media hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations points the way to further information and guidance.

Complete with easy-to-use, compact sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.

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Product Details

ISBN-13:
9780470575567
Publisher:
Wiley
Publication date:
10/26/2010
Series:
CourseSmart Series
Pages:
368
Sales rank:
574,234
Product dimensions:
7.30(w) x 8.90(h) x 0.70(d)

Table of Contents

Preface 6

Introduction 8

So You Want to Be a Graphic Designer?

On Being an Influence 14

Milton Glaser

The Quotable Designer 16

The Ideal Employee

Section One Design Specialties 18

I Editorial

II Corporate Design

III Book Design

IV Music /CDs

V Information Design

VI Advertising and Branding

VII Environmental

VIII Interaction

IX Motion

X Type and Lettering

The Quotable Designer 230

Advice to Aspiring Designers

Section Two Design Businesses 220

Freelancers

Small Studio

Partnerships

Medium Firm

Large Firm

The Quotable Designer 308

Major Influences

Section Three Design Options 310

Crossing Disciplines

Entrepreneurs

Authorship

The Quotable Designer 336

Design Personality

Section Four Design Education 338

Undergraduate

Graduate School

Continuing Education

Art Schools and Colleges: A Selection

Appendix 364

Resources

Selected Bibliography 367

Recommended

Reading

Index 368

Designers

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