Becoming a Graphic Designer: A Guide to Careers in Design / Edition 1

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Overview

Here is the completely updated guide to today's graphic design careers -- a clear and concise survey of the design field, from major design industries to design disciplines. Filled with interviews and advice from leading designers, it covers interactive design, information design, motion, educational training, portfolio preparation, getting a job, and much more.
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Product Details

  • ISBN-13: 9780471292999
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 6/28/1999
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 7.41 (w) x 9.14 (h) x 0.70 (d)

Meet the Author

STEVEN HELLER served as senior art director of the New York Times Book Review. He is currently co-chair of the School of Visual Arts MFA design program as well as Editor of the AIGA Journal of Graphic Design. He has written over 130 books on design and has been a contributor or contributing editor to nearly twenty-five magazines, including Print, Eye, and Baseline. He writes the "Visuals" column for the New York Times Book Review and "Graphic Content" for T: The New York Times Style Magazine online.

TERESA FERNANDES is the principal of TFD Studio in Connecticut and an art director at The Taunton Press, Inc.

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Table of Contents

Preface 6
Introduction: So You Want to Become a Graphic Designer? 8
How I Became a Graphic Designer 18
Section 1 Design Specialties 24
Editorial 28
Corporate Design 52
Book Design 70
Music/Record Design 92
Information Design 106
Advertising 111
Environmental 126
Interactivity 140
What Do You Look For? 172
Motion 174
Type and Lettering 212
Advice To Designers 228
Section 2 Design Businesses 232
Freelancers 234
Small Studio 235
Partnerships 236
Medium Firm 246
Large Firm 250
On Personal Style 272
Section 3 Design Options 276
Crossing Disciplines 280
Entrepreneurs 290
Authorship 298
Major Influences 300
Section 4 Design Education 304
Undergraduate 307
Graduate 309
Continuing Education 311
List of Schools 324
The Future of Graphic Design 328
Appendix Resource Guide 332
Bibliography: Recommended Reading 335
Index: Designers 336
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  • Anonymous

    Posted November 27, 2004

    A wealth of information

    I don't own a copy of this book at the moment, but my advisor had lent it to me to use in a speech that I had given on Graphic Design. It came in handy and it is a very insightful publication. It has everything from the different job opportunities to what you need in your portfolio for whatever field you are pursuing in this highly competitive industry. As a Graphic Design major myself, I recommend that anyone who is serious about pursuing this career pick up a copy of this book. You will not regret it.

    Was this review helpful? Yes  No   Report this review
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