- Shopping Bag ( 0 items )
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media.
Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition:
Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.
Contents: Preface. Part I: Principles of Effective Writing. Writing...and What It Means to You. Effective Writing. Communication Theory and Persuasion. The Writing Process. Part II: Public Relations Writing Through Journalistic Media. News and the Public Relations Writer. News Releases. Broadcast Media. Organizational Features. Advocacy and Opinion. Part III: Public Relations Writing Through Organizational Media. Fliers, Brochures and Web Sites. Newsletters and Corporate Reports. Direct-Mail Appeals. Public Relations Advertising. Speeches and Interviews. Part IV: Pulling It All Together. Information Kits. Writing for News Conferences. Appendices: Common Sense Stylebook for Public Relations Writers. Copy Editing. Careers in Public Relations. Professional Organizations. Ethical Standards.