Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media / Edition 4

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Overview

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

The fourth edition has been updated to reflect significant developments in the public relations field, including:

  • New chapter on multimedia and social media releases
  • New chapter on websites, blogs, and wikis
  • Expansion of the chapter on direct mail and online appeals
  • Updated examples of actual pieces of public relations writing
  • A companion website including writing exercises, PowerPoint presentations, and relevant links

Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

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Product Details

  • ISBN-13: 9780415888028
  • Publisher: Taylor & Francis
  • Publication date: 12/14/2011
  • Edition description: New Edition
  • Edition number: 4
  • Pages: 432
  • Sales rank: 387,936
  • Product dimensions: 7.30 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He currently serves as interim Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America.

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Table of Contents

Part One: Principles of Effective Writing


  1. Writing … And What It Means to You
  2. Effective Writing
  3. Persuasive and Ethical Communication
  4. The Writing Process
  5. Wrap-Up for Part One

    Part Two: Public Relations Writing for Journalistic Media

  6. News and Public Relations
  7. Fact Sheet and Advisory
  8. News Writing Style
  9. Print News Release
  10. Broadcast News Release
  11. Multimedia and Social Media Release
  12. Organizational Feature
  13. Advocacy and Opinion
  14. Wrap-Up for Part Two

    Part Three: Public Relations Writing for Organizational Media

  15. Newsletter and Corporate Report
  16. Website, Blog, and Wiki
  17. Flier and Brochure
  18. Direct Mail and Online Appeal
  19. Public Relations Advertising
  20. Speechwriting

Wrap-Up for Part Three

Appendix A: Common Sense Stylebook for Public Relations Writers

Appendix B: Copy Editing

Bibliography

Glossary

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