Based on the most recent scientific, demographic and financial data available, "Beef Production and Management Decisions, Fifth Edition" examines the biological, ecological, financial, and marketing issues impacting the beef industry today. Harnessing the authors' industry and academic experience, the book explores the demographics, structure, challenges and segments of the industry from a balanced point of view. A must for any professional library, this paperback edition includes concepts of beef quality assurance and devotes chapters to the management of information, the traditions of the business and the future of the industry. Systems philosophy that looks at the biological, ecological, financial and marketing issues impacting the industry. Discusses each segment of the production and processing chain from a management/decision-making perspective. Identifies the significant biological and economic principles that contribute to the profitable and sustainable production of beef cattle. Written by a leading researcher and consultant in the field. This book provides a well of resource and reference material intended for the industry professionals and affiliated professional managers with a detailed evaluation of the demographics, structure, challenges, and segments of the beef industry.
Field and Taylor (both: animal sciences, Colorado State U.) present the new edition of a textbook that covers significant biological principles of production of beef cattle and the integration of biological and economic principles required to make management decisions. The beginning emphasizes management principles for the industry and each of the segments of the production and processing chain. Other chapters cover structural changes in the industry, the creation of profitable marketing systems, and the impacts of the international trade of beef and beef products. Annotation c. Book News, Inc., Portland, OR (booknews.com)
The domestication of beef cattle initiated an opportunity for humans to apply their creativity to the formation of the modern beef cattle industry. Beef cattle provide a source of livelihood and fulfillment to producers, feeders, packers, processors, and retailers of beef products and by-products while providing a satisfying source of protein and other goods to the world's consumers. The relationship between humans and cattle provides not only a rich past but also a hopeful future to many societies and cultures throughout the world.
Purpose of the Book
This book is written to serve three primary purposes: 1) to identify the significant biological principles that contribute to the profitable and substainable production of beef cattle, 2) to systematically integrate the biological and economic principles required to make effective management decisions, and 3) to enhance understanding, communication, and cooperation between all segments of the beef industry.
The book is written for four groups—students, beef producers, beef industry organizations and related agribusinesses, and those who influence the decisions that affect the beef cattle industry. The principle goal of the book is to assist beef industry participants in making decisions that contribute to the profitable production of beef cattle that meet the specifications of consumers.
The first seven chapters of the book emphasize management principles for the industry and each of the segments of the production and processing chain. Chapters 8, 9, and 10 are focused on structural changes in the industry, the creation of profitable marketing systems, and theimpacts of the international trade of beef and beef products. Chapters 11 through 18 deal with the biological and economic principles needed to understand beef cattle productivity. The final two chapters provide an approach to management of information, understanding the past, and preparing for the future of the beef industry.
Changes in This Edition
The primary change is more emphasis on management decisions while incorporating a systems philosophy that allows better integration of the multi-faceted concepts presented. The book provides strong emphasis on improving profitability from both the process of lowering costs and of improving the quality of products. Significant changes in the industry are outlined and a number of useful websites have been provided to allow students to access additional sources of information. The major societal issues facing producers have also been incorported into many chapters. This edition is also more focused on Total Quality Management and Beef Quality Assurance processes. Changes reflect the input of a number outside reviewers including academicians, cattle producers, and affiliated industry professionals.