Beer, Sociability, and Masculinity in South Africa (African Systems of Thought Series)

Overview

Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorizing of male sociability and sports, and the corporate culture of South African Breweries [SAB], the world’s most successful brewing company. Mager shows how the industry, dominated by a single brewer, was compelled to comply with legislation that ...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (3) from $60.50   
  • New (1) from $60.50   
  • Used (2) from $95.75   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$60.50
Seller since 2014

Feedback rating:

(33)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New

Ships from: Portage, MI

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorizing of male sociability and sports, and the corporate culture of South African Breweries [SAB], the world’s most successful brewing company. Mager shows how the industry, dominated by a single brewer, was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets—including the United
States with the purchase of Miller Brewing Company. This lively book affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer.

Indiana University Press

Read More Show Less

Editorial Reviews

H-Africa
"There is fascinating material on social change in this book, and the discussion of drinking and male sociability offers a significant contribution to the field." —H-Africa, March, 2011
American Historical Review
"It is refreshing to read a work of history that bravely crosses the border into the post-apartheid era." —American Historical Review, April 2011
Journal of African History
"Mager's book raises important questions about the transformation of South Africa that can be examined through the beer industry." —Journal of African History, Vol. 52.2, 2011
Ivan Karp
"A compelling story of how one of the most successful corporations in South Africa managed to thrive during the apartheid period.... At the same time, this is a study of the history of beer drinking, corporate culture in South Africa, the public sphere under apartheid and after, and gender and race relations." —Ivan Karp, Emory University
South African Historical Journal
"The book is dense, not only with the rollicking details of history... but with a new vocabulary and architecture for not only the study of alcohol, but the conceptual staples of the humanities and social sciences in Southern Africa—race and gender, class and culture, state and capital, past and present. For that reason, it would be sad if the book were to be resigned to a readership only interested in histories of alcohol. It deserves a much wider audience, and a much more sustained conversation." —South African Historical Journal
From the Publisher

"Mager's book raises important questions about the transformation of South Africa that can be examined through the beer industry." —Journal of African History, Vol. 52.2,
2011

"There is fascinating material on social change in this book, and the discussion of drinking and male sociability offers a significant contribution to the field." —H-Africa,
March, 2011

Read More Show Less

Product Details

  • ISBN-13: 9780253354495
  • Publisher: Indiana University Press
  • Publication date: 6/2/2010
  • Series: African Systems of Thought Series
  • Pages: 232
  • Product dimensions: 6.20 (w) x 9.30 (h) x 0.80 (d)

Meet the Author

Anne Kelk Mager is Associate Professor of Historical Studies at the University of
Cape Town. She is author of Gender and the Making of a South African Bantustan: A Social History of the Ciskei, 1945–1959.

Indiana University Press

Read More Show Less

Table of Contents

Acknowledgments
Introduction
1. E-spotini: Illicit Drinking,
Prohibition, and Sociability in Apartheid’s Townships
2. "If You Want to Run with the Big Dogs": Beer Wars, Competition, and Monopoly
3. Beer Advertising: Making
Markets and Imagining Sociability in a Divided Society
4. "Tomorrow Will Also Be a
Hard Day": Antisocial Drinking Cultures and Alcoholic Excess
5. Remaking the Old
Order: Beer, Power, and Politics
6. Heritage and Beer Tourism: Re-imagining Beer after
Apartheid
7. Global Competition, World Class Manufacturing, and National Economic
Restructuring
Epilogue: Global and
Local
Appendix
Notes
Bibliography
Index

Indiana University Press

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)