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The beginners guide to PPC [NOOK Book]

Overview

Is Your Online Business Floundering Because You Have Yet to Master PPC Programs Like Google Adwords?!
It's Time to Grow Up and Stop Hoping That Free Advertising Techniques Alone Will Make You an Online Millionaire!
Stop Trying to Beat the System and Pay for Clicks Again!
...
See more details below
The beginners guide to PPC

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Overview

Is Your Online Business Floundering Because You Have Yet to Master PPC Programs Like Google Adwords?!
It's Time to Grow Up and Stop Hoping That Free Advertising Techniques Alone Will Make You an Online Millionaire!
Stop Trying to Beat the System and Pay for Clicks Again!
Scared You Will Lose Money?
You Won't If You Apply the Successful PPC Principles Describe in My New eBook!
The Beginner's Guide to PPC

I show you everything that you need to know to start a successful and profitable PPC campaign from scratch while all the while keeping the process very simple and clear.
I also completely outline the benefits of using a PPC program - for instance did you know -
Using PPC to promote or advertise your business is an extremely quick way of getting your marketing message live and out there on the net as your ads can be online and viewed within an hour of creating them.
Pay-Per-Click advertising enables you to extend your market reach so that it appears exactly where it is appropriate and globally to billions of people
The traffic that you bring to your website from PPC advertising is targeted, prequalified traffic as the ad has been shown to people who have already expressed a degree of interest in the product or service that you're offering by using a specific search term
The conversion rate from PPC advertising is likely to be considerably better than it would be using free advertising resources like article marketing
PPC advertising programs usually offer the ability to track the performance of the adverts that you place using that particular system which makes it easier to track your ROI (Return on Investment)
If you are using PPC advertising, there is no need to worry about search engine optimization although it is obviously sensible idea to make sure that your site is optimized, because you have already paid to be listed in a top position!
Search engine optimization strategies take time and effort to learn. Using PPC advertising, you can bypass this learning curve to get your promotional materials live almost instantly.
You have complete control over your advertising campaign. This is particularly appropriate if, for example, you are promoting a product or service that has relatively temporary appeal or is seasonal. You don't end up promoting Christmas campaigns in August!
You choose whether you want to advertise only on the search results pages, or whether you want your advertising to appear on websites and blogs in your niche as well thus guaranteeing you a healthy flow of traffic!

If you have never used Pay-Per-Click before you will very much benefit from the solid advice that I have included in this book about how to go about it in a sensible way including -
How to understand the basics of PPC and how it works in a nutshell
How to register for PPC advertising account and fund it
How to create a keyword list that is appropriate to your product
How to avoid become depressed and unmotivated because you start feeling overwhelmed when you end up paying for a keyword that does not work
How to know when you are over saturated with keywords and likely to do your business harm instead of good
How the way people search for information online can greatly impact your business and the negative or positive role that keywords can play
How to understand the mysteries of how Google algorithms relate to PPC and greatly impact how people search for information about your website
Why it is not a good idea to get too ambitious too quickly when it comes to choosing viral keyword phrases
Why it can take years to achieve top rankings if you decide to opt for free PPC techniques instead
How to determine whether or not a keyword is a "realistic" option for you when it comes to pulling in the big bucks
Why you do not need a massive number of visitors to your site and how you should be able to turn a profit on as little as ten visitors per day
How to define a "low competition" keyword and be able to still use it to bring unique targeted visitors to your site using a PPC campaign.
How to distinguish a keyword a "browser" would use as compared to a "buyer"
How to assess which ads are working for you and which ones are duds!
...and much, much more!
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Product Details

  • BN ID: 2940015933246
  • Publisher: Syed Arshad Gillani
  • Publication date: 11/2/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 10 MB

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