Beginning Behavioral Research: A Conceptual Primer

Beginning Behavioral Research: A Conceptual Primer

by Ralph L. Rosnow, Robert Rosenthal, Robert Rosenthal
     
 

This successful introduction to behavioral research methods—written by two leaders in the field—provides step by step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages learners to be analytical and critical, not only in interpreting research findings, but also… See more details below

Overview

This successful introduction to behavioral research methods—written by two leaders in the field—provides step by step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages learners to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral and social research, a strong effort is made to connect these disciplines with the empirical reasoning used in other fields in order to underscore the unity of science. Chapter topics cover concepts in five key areas: getting started, observation and measurement, design and implementation, describing and hypothesis testing, and statistical tests. For individuals of diverse interests and backgrounds with a common goal of learning the ins and outs of behavioral research methods.

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Editorial Reviews

Booknews
A text for undergraduates with no experience in college-level statistics, showing how to plan an empirical study, interpret data, and report findings. Features summaries, discussion boxes, key terms, and review questions and answers. Treatment of statistics includes examples, basic computations on a pocket calculator, and coverage of data-analytic procedures not typically found in statistics software packages. Contains substantial appendices on reports, statistical tables, and meta-analysis. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780137915422
Publisher:
Simon & Schuster Adult Publishing Group
Publication date:
08/06/1998
Edition description:
Older Edition
Pages:
475
Product dimensions:
7.68(w) x 9.39(h) x 0.90(d)

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