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Beginning Behavioral Research: A Conceptual Primer
     

Beginning Behavioral Research: A Conceptual Primer

by Ralph L. Rosnow, Robert Rosenthal, Robert Rosenthal
 
This successful introduction to behavioral research methods—written by two leaders in the field—provides step by step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages learners to be analytical and critical, not only in interpreting research findings, but also

Overview

This successful introduction to behavioral research methods—written by two leaders in the field—provides step by step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages learners to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral and social research, a strong effort is made to connect these disciplines with the empirical reasoning used in other fields in order to underscore the unity of science. Chapter topics cover concepts in five key areas: getting started, observation and measurement, design and implementation, describing and hypothesis testing, and statistical tests. For individuals of diverse interests and backgrounds with a common goal of learning the ins and outs of behavioral research methods.

Editorial Reviews

Booknews
A text for undergraduates with no experience in college-level statistics, showing how to plan an empirical study, interpret data, and report findings. Features summaries, discussion boxes, key terms, and review questions and answers. Treatment of statistics includes examples, basic computations on a pocket calculator, and coverage of data-analytic procedures not typically found in statistics software packages. Contains substantial appendices on reports, statistical tables, and meta-analysis. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780137915422
Publisher:
Simon & Schuster Adult Publishing Group
Publication date:
08/06/1998
Edition description:
Older Edition
Pages:
475
Product dimensions:
7.68(w) x 9.39(h) x 0.90(d)

Meet the Author

Ralph L. Rosnow is now Thaddeus Bolton Professor Emeritus at Temple University in Philadelphia, PA, where he taught courses in research methods and statistics for many years and directed the Ph.D. program in social and organizational psychology. He also taught research methods at Boston University in a master’s degree program in communication research and at Harvard University as a visiting professor in the psychology department.

http://astro.temple.edu/~rosnow

Robert Rosenthal is a Distinguished Professor at the University of California at Riverside and Edgar Pierce Professor of Psychology, Emeritus, Harvard University. In the realm of statistical data analysis, his special interests are in experimental design and analysis, contrast analysis, and meta-analysis. He served as co-chair of the Task Force on Statistical Inference of the American Psychological Association.

http://psych.ucr.edu/faculty/rosenthal

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