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From the Publisher"A superb and amazingly up-to-date textbook designed to enhance student learning. It shows impressive scholarship in both depth and breadth of coverage of important topics in the analysis of behavior, their link to neuroscience, and compelling application to everyday life."
-Geoffrey White, Ph.D., University of Otago, New Zealand
"The fifth edition of Behavior Analysis and Learning clearly identifies learning as a natural science process and places behavior analysis at the center of learning research and theory. The depth and scope of the latest edition of Behavior Analysis and Learning makes it a highly versatile text that can fulfill various goals of undergraduate and graduate program."
-Matthew T. Weaver, Mercyhurst University
"This well-organized and readable textbook is an excellent survey of the major features of behavior analysis. It introduces students to the fundamentals of the science and conveys how these relate to current research, to applications in a variety of areas and to the relation of behavior analysis to the adjacent domains of biology and culture. The integration of basic, applied and conceptual topics is a great way to introduce students to the breadth of behavior analysis."
-Sigrid Glenn, Ph.D., University of North Texas
"Any book that reaches the status of fifth edition is, almost by definition, a classic. Behavior Analysis and Learning certainly fits that description. It updates and extends the subject matter of its previous edition while retaining all of the attractive pedagogical features that characterize the series. I can think of no better use of this text than as a foundation in the various programs that prepare students for recognition as Board Certified Behavior Analysts."
-Henry S. Pennypacker, Ph.D., University of Florida
"Pierce and Cheney present the basic science of behavior in a clear manner supported by relevant applied examples from recent and seminal research. Topics are in depth with excellent visual exemplifications throughout each chapter. This book is a valuable resource for both undergraduate and graduate students."
-Andrew Gardner, Ph.D., Northern Arizona University