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From the Publisher"… an important collection of essays for anyone who wants to understand more about road safety policy. Behavioural change is a key to achieving further casualty reductions and improvements in safety overall. How do we help people to comply with safe behaviours and reduce risk both to themselves and to others? That is what this book has tried to set out to do."
—Robert Gifford, Director, the Gifford Partnership, Milton Keynes, UK
"… an important contribution to the advancement of evidence-based road safety delivery."
—Ezra Hauer, Department of Civil Engineering, University of Toronto (retired)
"… a comprehensive account of how people adapt to safety measures imposed upon them, typically in unexpected ways which often lessen the measure’s effectiveness. It urges safety managers to predict behavioral adaption before implementation and provides a method for doing so which should prove invaluable."
—Ian Johnston, Formerly Monash University Accident Research Centre (retired), now Principal of Ian Johnston Transport Safety Pty Ltd.