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From the Publisher"[I]t does offer a striking visual journey, and while the essays tend to take a backseat to the engaging graphic design, taken together they represent a helpful overview of the subject."
"The heavily-illustrated work imparts the carnivalesque style of the now globally popular Bollywood films of India—the exotic, often extravagant, costumes, the promotional stunts, the common themes such as traditional morality and romance and marriage, the blaring music, the theater and constant motion and sense of anticipation and surprise. In the foreword, Amitabh Bachchan explains the Bollywood films are "inspired by epic and folk theatre." In the early days of the films, movie moguls would send messengers with drums to announce a film's opening; like Indian royalty in ages past would have bells and drums sounded to call the public for an announcement. The often collage-like visual material is so vivid and jumpy that it can override the text. But for ones looking for material on the making and promotion of Bollywood films, social and religious subjects reflected in them, their distribution in the global entertainment system, and the marginal, yet influential Tamil cinema, it's found in substantive chapters by different writers knowledgeable in these areas. A timely, unique work on the Bollywood films whose mixed, yet focused content mirrors the mixed elements and vitality of such films."