Ben and Jerry's: The inside Scoop

Ben and Jerry's: The inside Scoop

by Ben Cohen
     
 

Editorial Reviews

Library Journal - Library Journal
Can a business succeed if it is being run by someone who thinks a meeting is valuable when it produces good lines for his company-inspired screen play? Well, yes. In spite of a sometimes slapdash operation, a superior product and hard work save the day in the case of Ben & Jerry's ice cream. This presentation is not a guide for entrepreneurs. Rather, it is a case study of the problems an owner-operated company faces while evolving into a large corporation. Ben and Jerry have tried, with difficulties, to implement their liberal social agenda through the business. For example, they buy some food products through a company operated by homeless persons. The account is interesting rather than educational and may appeal more to Ben & Jerry's ice cream lovers than businesspersons. Reader Joseph Campanella narrates well. Recommended for public libraries in areas where Ben & Jerry's products have a high profile.-Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio

Product Details

ISBN-13:
9780787101060
Publisher:
NewStar Media, Incorporated
Publication date:
05/01/1994
Edition description:
CSSTTS
Product dimensions:
4.29(w) x 7.02(h) x 0.66(d)

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