- Shopping Bag ( 0 items )
In less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of ...
In less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. And it did all this while remaining one of the most innovative, progressive and socially responsible businesses in the world. Photos.
Posted January 6, 2012
Posted February 25, 2001
It's a chronicle of the intriguing journey of junior high friends who split the $5 cost of a home study course in making homemade ice cream and turn it into a $237 million company (1999 sales). Ben & Jerry's antics of giving away ice cream so they can 'get the ice cream into people's mouths so they will buy it,' take on some unusual situations. Free cones are offered to folks who register to vote, donate books to Head Start, or send postcards to elected officials for a variety of causes, and to celebrate at Fall Down Festivals with block long stilt walking races, music and other amusements. Solar-powered mobiles are used to transport the ice cream and a show on the road. They still sponsor customer appreciation day once a year when free cones are dipped all day. It's hard to resist a bowl or cone of Chocolate Chip Cookie Dough or Cherry Garcia as you read this humorous show and tell of two guys who really want (and do) make a difference. You'll be ready to book a snow shoe tour of the Vermont plant by the time you finish reading about these guys' mission. Their values-led business (in addition to having fun) is to produce the best ice cream from Vermont dairy products, to increase the value of the of the company for the stockholders and create career opportunities and financial rewards for employees, and to improve the quality of life for the community. (They donate 7.5% of pretax profits to Ben & Jerry's Foundation that supports a variety of causes that improve the quality of life for children.) I'm using this book as a project for an organizational communications course and enjoyed the reading (and eating) more than I ever expected. It was the most fun I've had doing homework!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 3, 2000
Although Ben & Jerry's: The Inside Scoop was a little long-winded at times, I thought it was a good easy-to-read book for non-business majors wanting to start a business. Lager's style of writing makes Ben & Jerry seem like two regular guys up the street who had a dream and went after it with all the gusto they could muster. The book would not serve as a business plan protocol necessarily, however, it does display the true entrepeneriual spirit needed in order to make a business successful. Lager does a wonderful job of showing how Ben & Jerry fed off of each other and when one door closed in their face, they found another way in through a different door or window -- exactly what has to be done if you are going to grow a successful business. Lager captured the realism of the trials and tribulations experienced by most individuals who begin their own business. I would recommend this book to anyone who was thinking of beginning his/her own business because it gives a look at the real side of starting your own business by making Ben & Jerry two real guys who simply wanted to start their own business so they did not have to work from 8:00 a.m. to 5:00 p.m. for someone else. By putting all the business jargon aside, I felt this was a worthwhile read for someone who needs the reassurance that anyone can start a business and this is how Ben & Jerry started theirs.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.