Ben & Jerry's Double-Dip: Lead with Your Values and Make Money Too

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From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as in turning premium ingredients into great ice cream. Here Ben and Jerry recount—with the irreverent humor and imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy," and "Chubby Hubby"—some of their untraditional and most successful marketing strategies. ...
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Overview

From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as in turning premium ingredients into great ice cream. Here Ben and Jerry recount—with the irreverent humor and imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy," and "Chubby Hubby"—some of their untraditional and most successful marketing strategies. With its seemingly wacky antics, controversial political stands, and iconoclastic corporate policies, the company that's come to embody socially responsible business has drawn skepticism, criticism, and ultimately, the amazement—and respect—of the business world. As Ben and Jerry explain, there's a method to their madness; that method is what they call 'values-led business.' "Ben & Jerry's Double-Dip" explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.
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Editorial Reviews

Publishers Weekly - Publisher's Weekly
The Vermont-based Ben & Jerry's Ice Cream is known for original flavors, from Double Chocolate Brownie to Rainforest Crunch, and also for the partners' belief that business in part is a vehicle for community serviceto the tune of 7.5% of annual pretax profits, in their case. Here, writing with freelancer Maran, they relate how they started out by giving away ice-cream cones and since then have mounted free movie festivals and voter registration drives, hired the homeless, given to community causes in lieu of advertising, gone partners with nonprofit civic groups on some of their 156 franchised "scoop shops," demonstrated truck refrigeration run by solar energy and promoted their first stock issue on ice-cream containers. They also come clean on certain of their shortcomings, admitting they use chlorine-bleached white paperfor more effective packagingthough it is harmful to the environment. There is gallons more in this enthralling, detailed business saga of two "values-led" entrepreneurs who were told that their methods of operation were doomed to failure but who now have a $160 million business to prove who was right. First serial to Entrepreneur; New Executive Program Book Club alternate. (May)
Library Journal
Picking up where they left off in Ben & Jerry's: The Inside Scoop (LJ 4/1/94), entrepreneurs Ben and Jerry continue the story of their successful ice cream company with their ideas on bettering the community through corporate activities. As they reexamine their philosophy, they realize more than ever that not only is business a means to financial success but that a "values-led business" can serve as a dominant force to change the world. In addition, the authors maintain, this type of business is more apt to attract employees and customers with similar social values, which could increase sales and profitability. The authors draw from their own experience of managing all aspects of their business, from marketing their product and selecting franchise operators to investing in socially responsible companies. Excerpts of dialog between Ben and Jerry, sprinkled throughout, add a "homey" flavor. This informal and easygoing style makes us believe that the two really want to make a difference in this world. Recommended for public and academic libraries with business collections.Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
From the Publisher
Joel Makower author of Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World Ben and Jerry have dished up a healthy scoop of wisdom about the power of business to make change — and make money. Double-Dip clearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month.

Business Times A very different kind of business book, Ben & Jerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.

Tom Chappell, President and co-founder of Tom's of Maine Ben & Jerry have achieved what we all wish were possible in business — one set of values, for home and at work. Hurray for them!

Anita Roddick, founder of The Body Shop I love Ben & Jerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too.

Rosabeth Moss Kanter, author of World Class: Thriving Locally in the Global Economy Double-Dip serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth and well-being.

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Product Details

  • ISBN-13: 9780684834993
  • Publisher: Simon & Schuster
  • Publication date: 5/14/1997
  • Pages: 304
  • Product dimensions: 6.39 (w) x 9.54 (h) x 1.10 (d)

Meet the Author

Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont, in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of Ben & Jerry's Homemade, Inc. They live in Vermont.

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Table of Contents

Introduction: Being Here Now 13
1 What Do You Mean, Values-Led Business? 29
2 Looking for Goods in All the Right Places: Values-Led Sourcing and New-Product Development 55
3 Turning Values into Value: Values-Led Finance 87
4 Franchises and Partnerships: Values-Led Retailing 108
5 Marketing for Real 129
6 People Power: Values-Led Human Resources 161
7 Mixing Business and Politics: Taking Stands on Social Issues 196
8 International Growth 226
9 The Future of Values-Led Business 236
App. A The Social Performance Report 259
App. B Resource Guide 277
Index 287
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted May 21, 2002

    EXCELLENT

    What a fantastic book. It's great to know that business's like this still exist. Now I'm getting hungry for some ice cream.

    Was this review helpful? Yes  No   Report this review
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