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This book will teach you how benchmarking is used to improve performance, set quality objectives, and identify and adapt to best processes. Most of us routinely use benchmarking—to measure, match, compare, evaluate—all to establish a standard of what we believe is best. However, the critical elements of our customers' expectations and requirements are often missing. This book adds those elements into the process, and demonstrates six other types of benchmarking, while helping you decide which method will suit your needs.