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Take your dream from startup to success!
"Successful entrepreneurship is all about passion and an unflinching belief in one's self-meaning the ability to get up off the floor no matter how many times you get knocked down, and do it with a smile! Shari Fitzpatrick personifies these characteristics, and her story, as fun to read as it is instructive, also points out the importance of family, friends, and fearlessness. Oh, and it doesn't hurt to dip everything in chocolate either!"...
Take your dream from startup to success!
"Successful entrepreneurship is all about passion and an unflinching belief in one's self-meaning the ability to get up off the floor no matter how many times you get knocked down, and do it with a smile! Shari Fitzpatrick personifies these characteristics, and her story, as fun to read as it is instructive, also points out the importance of family, friends, and fearlessness. Oh, and it doesn't hurt to dip everything in chocolate either!"
—Jim McCann, founder and CEO of 1-800-flowers.com and Celebrations.com
"Shari's products are delicious and everything she touches turns to chocolate. Sales will be very sweet!"
—Robyn Spizman, author, media personality, and cofounder of Thegiftionary.com
"Shari's book will be a great motivational tool for today's entrepreneur in today's economic environment. She is a true Millionaire 'Zoner' who turned her passion into something everyone could enjoy. Now you can too!"
CEO of SuperFutures, columnist for Dow Jones' MarketWatch,
and author of The Millionaire Zone
Posted March 1, 2011
In her new book, Berried in Chocolate, Fitzpatrick explains how she built her business from the ground up and gives details that will allow readers insight into what will work and what won't when it comes to building their own dream business. After the typical starter type jobs, Shari Fitzpatrick settled into a career as a stockbroker. She enjoyed the job but it certainly wasn't what she truly loved. What she did enjoy, however, were making her scrumptious chocolate-dipped strawberries for various events. When she made them for a stockbroker party and the brokers were more interested in talking about her strawberries than the latest investment news, an idea was hatched to start her own business. Encouraged by her then mentor, she made the decision to quit her job and start a business in her home. Her fiancé Clay thought she was taking a big risk but didn't try to stop her. It is at this point that the author drives home the point that, ".loving what you do and doing what you love is so important." (pg. 34) After a brief look at the people in her life who were instrumental in encouraging her passion, the author dives into her first chocolate-dipped strawberry business, Shari's Berries. We're given a glimpse into its early years, how it grew, what worked, what didn't, and how it ended up being sold. Fitzpatrick's secrets to success, she admits, ".are pretty simple.a lot of hard work and putting out a quality product." (pg. 74) Berried in Chocolate is a nice blend of business book and memoir of the author's life through her strawberry-obsessed years. It is not a typical, dense, business book that talks about formulas and statistics; rather, it offers a convincing array of tips and advice on how to run a successful business. There is a lot of marketing advice throughout the book, what has worked for the Berry Factory, and what might work for you. There are plenty of suggestions on getting free publicity too. The author isn't afraid to expose her failures and these sections may prove particularly helpful to some emerging entrepreneurs. We learn why her original company was sold, what she regrets about it, what she might do differently, and again, how you can avoid these pitfalls with your own company. As mentioned, this book is part business and part memoir. Through its pages, we learn much about the author, including her dedication to God. She talks briefly about how she dedicated her business to God many years ago, and what that faith in Him has meant to her. While this book in no way is focused on the topic, those looking for a secular business book may be surprised to come upon this discussion. For those eager to try their hand at some of the recipes that Fitzpatrick has used, there are numerous recipes spread through the book. With offerings such as Mango Pie and chocolate-peanut butter-banana milkshake, you may have to put the reading aside briefly as you make a snack! Regardless, you're sure to gain some valuable insight about both the author and how to build a successful business when you read Berried in Chocolate. Quill says: Part business book, part memoir, with a little bit of a cookbook thrown in to add spice, Berried in Chocolate provides a wealth of information for those wishing to start their own business.
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