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A truly successful photographic career means not only financial success, but also personal satisfaction and fulfillment. The goal of Best Business Practices for Photographers is to help you achieve success in each of these areas. This book is not a guide to taking better pictures or selling your photography. Instead, it explains how photographers can meet important business objectives. It covers the focal points of best practices - best practices in interacting with clients, best practices in negotiating ...
A truly successful photographic career means not only financial success, but also personal satisfaction and fulfillment. The goal of Best Business Practices for Photographers is to help you achieve success in each of these areas. This book is not a guide to taking better pictures or selling your photography. Instead, it explains how photographers can meet important business objectives. It covers the focal points of best practices - best practices in interacting with clients, best practices in negotiating contracts and licenses, and best practices in business operations. It provides a roadmap for successfully navigating these - and many other - issues facing photographers today.
Introduction. Chapter 1 You Are a Business Now Lets Get to Work! Chapter 2 Professional Equipment for Professional Photographers. Chapter 3 Planning and Logistics: Why a Thirty-Minute Shoot Can Take Three Days to Plan. Chapter 4 After Staff: Transitioning to Freelance. Chapter 5 Working with Reps, Assistants, Employees, and Contractors: The Pitfalls and Benefits. Chapter 6 Setting Your Photographer's Fee. Chapter 7 Pricing Your Work to Stay in Business. Chapter 8 Overhead: Why What Your Charge a Client Must Be More Than You Paid for It. Chapter 9 Who's Paying Your Salary and 401(k)? Chapter 10 Insurance: Why It's Not Just Health-Related, and How You Should Protect Yourself. Chapter 11 Accounting: How We Do It Ourselves and What We Turn Over to An Accountant. Chapter 12 Insights into an IRS Audit. Chapter 13 Contracts for Editorial Clients. Chapter 14 Contracts for Corporate and Commerical Clients. Chapter 15 Contracts for Weddings and Rites of Passage. Chapter 16 Negotiations: Signing Up or Saying No. Chapter 17 Protecting Your Work: How and Why. Chapter 18 The Realities of an Infringement: Copyrights and Federal Court. Chapter 19 Releases: Model, Property, and Others. Chapter 20 Handling a Breach of Contract: Small Claims and Civil Court. Chapter 21 Resolving Slow- and Non-Paying Clients. Chapter 22 Letters, Letters, Letters: Writing Like a Professional Can Solve Many Problems. Chapter 23 Attorneys: When You Need Them, They're Your Best Friend (or at Least Your Advocate). Chapter 24 Office and On-Location Systems: Redundancy and Security Beget Peace of Mind. Chapter 25 Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential. Chapter 26 Licenssing Your Work. Chapter 27: Stock Solutions: Charting Your Own Course Without the Need for a "Big Fish" Agency. Chapter 28: Care and Feeding of Clients (Hint: It's Not About Starbucks and a Fast-Food Burger. Chapter 29: Education, an Ongoing and Critical Practice: Don't Rest on Your Laurels. Chapter 30: Striking a Balance Between Photography and Family: How What You Love to Do Can Coexist with your Loved Ones if You Just Think About It. Chapter 31: Expanding into Other Areas of Creativity. Chapter 32: Charity, Community, and Your Colleagues: Giving Back Is Good Karma.
Posted February 13, 2010
Best Business Practices for Photographers covers almost everything you need to know about successfully operating a photography business. From calculating overhead costs to negotiating contracts, it contains all the mandatory stuff you missed in college while you were out taking pictures. John Harrington's writing style keeps the subject matter as interesting as possible, and he includes many visual examples of things like invoices that he uses in his own business.
This book is essential for anyone who is thinking about starting their own photography business, or anyone who is already running their business without a clue how they've managed to stay afloat thus far. Highly recommended.
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Posted August 25, 2012
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