Best-Laid Business Plans: How to Write Them, how to Pitch Themby Paul Barrow
Planning is not just for start-upsit's the key to successful business development and growth for every company, new or old. But once a business is up and running, it's all too easy to concentrate on day-to-day operations and work towards short-term goals. Even these should be assessed carefully. If you're launching new products and services, taking on more… See more details below
Planning is not just for start-upsit's the key to successful business development and growth for every company, new or old. But once a business is up and running, it's all too easy to concentrate on day-to-day operations and work towards short-term goals. Even these should be assessed carefully. If you're launching new products and services, taking on more people, relocating to bigger premises, buying a business or selling one, you'll do it better if you plan it. With sound practical advice, case studies and exercises -this book will help you through the planning process and ensure that yours are indeed the best-laid business plans.
*As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how.
*Created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management.
*An invaluable guide to help you plan for any contingency
*Practical advice on creating a successful business plan
*Short, easy-to-digest sections and useful case studies
*A key title in the new Virgin Business Guides Series
*As teacher, consultant, venture capitalist and company director, Paul Barrow has helped dozens of small- and medium-sized enterprises to secure funding and grow. He has written, read and analysed hundreds of business plansand this book is a distillation of his knowledge and experience.
Mainly aimed at smaller businesses, Barrow's Best-Laid Business Plans follows in the Virgin tradition of telling you how it is. This is a book that does what it says on the cover - it tells you how to write and how to present a business plan.
As the business planning process is such a central tool for an organization, it seems ironic that there are precious few books worth reading on the topic. Barrow takes the plan and systematically tells you what to do. He isn't patronizing and he doesn't do it for you. He simply shows you what you need to do.
Barrow is clear that the process of doing the plan is at least as important as the plan itself. An accountant by trade, although you would never know it, Barrow gives you clear indications about what and how you should go about assembling your business plan for your organization.
A good read, Barrow manages to avoid the standard pitfalls of being formulaic and irrelevant. This book is especially recommended to those running or thinking of running their own business.
and post it to your social network
Most Helpful Customer Reviews
See all customer reviews >