| The Photographers | 6 |
| Introduction | 10 |
1. | Senior Portrait Photography, Yesterday and Today | 18 |
| Yearbooks | 19 |
| School Dress Code | 21 |
| Deadlines | 21 |
| When Contracts Work | 22 |
| Today's Senior Studios | 24 |
| Why Good Photographers Turn to Seniors | 25 |
| Web Sites | 25 |
2. | Ways of Posing | 27 |
| Relaxed, Natural Posing | 28 |
| Subject Positioning | 28 |
| The Head and Shoulders | 30 |
| The Head-and-Shoulders Axis | 30 |
| Male Posing vs. Female Posing | 31 |
| Tilting the Head | 31 |
| Sloping Line of the Shoulders | 31 |
| Face Positions | 31 |
| Seven-Eighths View | 31 |
| Three-Quarters View | 32 |
| Profile View | 32 |
| The Eyes | 32 |
| The Mouth | 34 |
| Posing Hands and Fingers | 35 |
| Three-Quarter- and Full-Length Poses | 37 |
| Weight on the Back Foot | 39 |
| Camera Height | 39 |
| Working Distances and Focal Length | 39 |
| Active Posing | 41 |
| Giving Directions | 41 |
| Subject Comfort | 41 |
| Applying and Breaking the Rules of Posing | 41 |
3. | Communicating and Getting Great Expressions | 43 |
| Pre-Session Consultation | 43 |
| Two Clients ... Always | 45 |
| No Parent at Session | 45 |
| Number and Type of Poses | 46 |
| Individuality | 46 |
| Facial Analysis | 48 |
| Psychology | 49 |
| Breaking Down Defenses | 50 |
| Clothing and Accessories | 50 |
| Colors and Patterns | 51 |
| Shoes | 52 |
| Eyeglasses | 52 |
| Hair and Makeup | 52 |
| The Makeover | 54 |
4. | Studio Lighting for Seniors | 55 |
| The Illusion of Three Dimensions | 56 |
| Key and Fill Lights | 57 |
| The One-Light Lighting Effect | 57 |
| Differences Between Direct and Diffused Light | 57 |
| Hair and Background Lights | 58 |
| Broad and Short Lighting | 59 |
| Umbrellas and Softboxes | 60 |
| Lighting Ratios | 62 |
| A Wall of Fill Light | 63 |
| Fashion Lighting | 64 |
| Feathering the Lights | 64 |
| Reflectors | 64 |
| The Softer the Better | 66 |
| Retouching | 66 |
5. | Natural Lighting for Seniors | 68 |
| Window Light | 70 |
| Diffusing Window Light | 71 |
| Photographing in Shade | 71 |
| Photographing in Open Shade | 73 |
| Light Modifiers | 73 |
| Reflectors for Fill | 73 |
| Gobos | 74 |
| Scrims | 75 |
| Flash Techniques | 76 |
| Fill Flash | 76 |
| Determining Exposure with Flash-Fill | 77 |
| Flash Sync Speeds | 78 |
| Flash-Key on Overcast Days | 78 |
| Flash-Fill with Direct Sunlight | 79 |
| Working at Midday | 79 |
| Using Long Lenses to Cut Image Contrast | 80 |
6. | Senior Marketing Techniques | 82 |
| Be Consistent in Your Marketing | 82 |
| Bulk Mailing | 83 |
| Constantly Evaluate Your Marketing Program | 83 |
| Copyright Notice | 83 |
| Digital Graduation Announcements | 84 |
| Direct-Mail Campaigns | 86 |
| Direct-Mail Frequency and Guidelines | 86 |
| Dollar-a-Day Sessions | 86 |
| The "Dream Team" | 86 |
| Ellie Vayo's CD Business Card/Portfolio Presentation | 86 |
| The "Friends" Promo | 87 |
| How Much Should You Spend? | 87 |
| List Brokers | 87 |
| Market in Threes | 88 |
| Notice of Secondary Usage | 88 |
| Posting Proofs on the Internet | 88 |
| Senior Albums on Display | 89 |
| Senior Contact and Follow-Up | 89 |
| Senior Photo Exchange | 89 |
| Student Representatives | 89 |
| Video Marketing ... and Then Some | 90 |
| Wallet Special | 90 |
| Yearbook Advertising | 90 |
| The "You Ought to Be in Pictures" Promo | 92 |
| Window Dressing | 92 |
7. | Pricing and Proofing | 93 |
| Session Fees and Types | 93 |
| Liability Waiver | 96 |
| Pricing | 96 |
| Package Pricing | 96 |
| A-la-Carte Pricing | 97 |
| Special Offers | 97 |
| Finish Differences | 99 |
| Deposits and Prepayments | 99 |
| Proofing Session | 100 |
8. | Senior Photographer Profiles | 102 |
| Fuzzy and Shirley Duenkel: It's All Happening at Home | 102 |
| Jeff Smith: Reinventing the Senior Market | 106 |
| Ellie Vayo: Customer Service at the Highest Level | 109 |
| Richard Pahl: 100 Percent Digital, 100 Percent Seniors | 111 |
| Ralph Romaguera: Understanding the Savvy Senior Market | 114 |
| Deborah Lynn Ferro: The Artist's Touch | 117 |
| Michael and Pamela Ayers: The Senior Album | 120 |
| Glossary | 121 |
| Index | 125 |