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Best Package and Wrapping Graphics
     

Best Package and Wrapping Graphics

by Akiko Yamamoto
 
From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories:

Overview

From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.

Product Details

ISBN-13:
9784894446946
Publisher:
PIE Books
Publication date:
03/03/2009
Edition description:
Bilingual
Pages:
192
Product dimensions:
8.90(w) x 11.80(h) x 1.00(d)

Meet the Author

Akiko Yamamoto is an editor for PIE Books

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