Best Practices for Graphic Designers, Grids and Page Layouts: An Essential Guide for Understanding and Applying Page Design Principles

Overview

This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes ...

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Best Practices for Graphic Designers, Grids and Page Layouts: An Essential Guide for Understanding and Applying Page Design Principles (PagePerfect NOOK Book)

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Overview

This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.

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Product Details

  • ISBN-13: 9781592537853
  • Publisher: Rockport Publishers
  • Publication date: 7/1/2012
  • Series: Best Practices Series
  • Pages: 192
  • Sales rank: 433,644
  • Product dimensions: 6.60 (w) x 9.00 (h) x 0.60 (d)

Meet the Author

Ben Jura is part of the Elements design team based in Branford, CT, providing a full range of creative services for all marketing communications needs including logos, branding, brochures, and websites, social media, packaging and more. www.elementsdesign.com

Amy Graver and Ben Jura are part of the Elements design team, providing a full range of creative services for all marketing communications needs including logos, branding, brochures, and websites, social media, packaging and more. They are based in Branford, CT. www.elementsdesign.com

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Read an Excerpt


Modular Grids

Modular grids are essentially compound grids consisting of both columns and rows. This combination creates a series of small content areas called modules that may be combined both vertically and  horizontally, allowing the designer to create a myriad of different size and shape spatial zones. These types of grids are useful for complex projects with many components of varying sizes and importance, such as newspapers. They are well suited for charts, tables, and forms, but can provide a feeling of order and mathematical rationality to even simple publications. Modular grids were a product of the International Typographic Style developed from Bauhaus ideals in Switzerland in the mid-twentieth century, and have a historical background in politics, rational objectivity, and reduction to essentials and are sometimes used to add historical, political, or philosophical meaning to a design.

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Table of Contents

INTRODUCTION

Vignelli Associates: Approach to Grid-based Design

ELEMENTS OF A GRID SYSTEM

An Overview

Oikos Associati: Turning the Grid into a Focal Point

BASIC STRUCTURES

Single-Column/Manuscript Grids

Multicolumn Grids

Modular Grids

Hierarchical Grids

Baseline Grids

Compound Grids

UPPERCASE Magazine: Multicolumn Flexibility

BEHIND THE GRID

An Overview

Type & Column Widths

HOW Magazine: Designing for Designers

Type & Vertical Increments

Type & Balance in Columns

The Golden Section

Lucid Design: The Twelve- Column Grid & Website Design

HIERARCHY/ORGANIZATION OF INFORMATION

An Overview

Organizing the Content

Scale & Impact

Typographic Techniques Can Impact Flow

Negative Space As a Map

Using Relative Position to Establish Importance

Color Can Bring Content Forward, or Push It Back

Brandon Bird Design: Grids on Display

Elements: A Modular System to Ease Line Extension

The Official Manufacturing Company: Divisions in Space Form Content Areas

PAGE STRUCTURE

An Overview

Size & Shape of the Page

Page Margins

Caserta Design: Layout That Evokes an Emotional Response

Live Area: Page Size

Symmetry & Composition

Folds & Relationship of Content Across Pages

Production Considerations

UnderConsideration: Grouping with Grids

CONTENT STRUCTURE

An Overview

Development of Read/Progression of Info

Grouping Information

Rhythm & Flow

Pacing

Memo Productions: Content Is King

Alexander Isley, Inc.: Illustration Grouped with Text

Here Design: Illustrations Add Flavor to Layouts

RELATIONSHIP OF DESIGN COMPONENTS

An Overview

How Text & Image Can Be Separated

How Text & Image Can Be Unified

Space

Scale

804: Spatial Flexibility

WIRED Magazine: Design Fidelity Across Platforms

TYPE AS IMAGE

An Overview

Hand Lettering & Illustrative Typography

Caption Treatment

Pull Quotes

Folios & Wayfinding

Matador: Layout with a Typographic Focus

COLOR

An Overview

Color As a Unifying Element

Color As an Organizational Tool

AdamsMorioka: For the Love of Color

BREAKING THE RULES

An Overview

Grid Deconstruction

Optical Composition

Organic Design

Modern Dog: Design Organically But Think Rationally

ABOUT THE AUTHORS

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