Best Practices for Persuasive Presentations (Collection) [NOOK Book]

Overview

3 expert guides to creating and delivering the best presentations of your life!

Learn how to make winning presentations fearlessly and painlessly… prepare quickly, efficiently, and well… manage anxiety and handle hostile audiences… answer the crucial “So What?” question brilliantly, every time… capture even the toughest, most high-level audience in 90 seconds... tell compelling stories that move your listeners to action!

From world-renowned ...

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Best Practices for Persuasive Presentations (Collection)

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Overview

3 expert guides to creating and delivering the best presentations of your life!

Learn how to make winning presentations fearlessly and painlessly… prepare quickly, efficiently, and well… manage anxiety and handle hostile audiences… answer the crucial “So What?” question brilliantly, every time… capture even the toughest, most high-level audience in 90 seconds... tell compelling stories that move your listeners to action!

From world-renowned leaders and experts, including James O'Rourke, Mark Magnacca, and Jerry Weissman

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Product Details

  • ISBN-13: 9780132696401
  • Publisher: Pearson Education
  • Publication date: 1/18/2011
  • Series: FT Press Delivers Collections
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 672
  • File size: 3 MB

Meet the Author

James S. O’Rourke, IV teaches management and corporate communication at the University of Notre Dame, where he is a Concurrent Professor of Management and the Arthur F. and Mary J. O’Neil Director of the Eugene D. Fanning Center for Business Communication. BusinessWeek named him one of the “outstanding faculty” at Notre Dame’s Mendoza College of Business. Mark Magnacca is founder and president of Insight Development Group, Inc. His seminar and training programs have been featured in The New York Times, USA Today, and on CNN’s MoneyLine. He is author of The Product Is You. Jerry Weissman, the world’s #1 corporate presentations consultant, has helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars in the stock market.

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Table of Contents

THE TRUTH ABOUT CONFIDENT PRESENTING

Introduction

Part I Some Initial Truths

TRUTH 1 Public speaking is not easy, but it’s certainly doable

TRUTH 2 The key to success is preparation

TRUTH 3 Rehearsal is essential

TRUTH 4 Emulating good speakers makes you better

TRUTH 5 Establish goals for your presentation

TRUTH 6 A presentation is a learning occasion

Part II The Truth About Getting Ready to Speak

TRUTH 7 Talk is the work

TRUTH 8 Know what your audience is looking for

TRUTH 9 There is a difference between speaking and writing

TRUTH 10 Preparing a presentation is a relatively simple process

TRUTH 11 Begin by analyzing your audience

TRUTH 12 Know your audience

Part III The Truth About What Makes People Listen

TRUTH 13 Understand what makes people listen

TRUTH 14 Your speaking style makes a difference

TRUTH 15 Anticipate the questions your audience brings to your presentation

TRUTH 16 Listening matters

TRUTH 17 Being an active listener brings real benefits

TRUTH 18 You can overcome the barriers to successful communication

Part IV The Truth About Developing Support for Your Presentation

TRUTH 19 Develop support for your presentation

TRUTH 20 Understand the power of your content

TRUTH 21 The kinds and quality of evidence matter to your audience

TRUTH 22 Structure can help carry an inexperienced speaker

TRUTH 23 Find support for your presentation

TRUTH 24 Use the Internet to support your presentation

Part V The Truth About Getting Up to Speak

TRUTH 25 Select a delivery approach

TRUTH 26 Your introduction forms their first impression

TRUTH 27 Begin with a purpose in mind

TRUTH 28 Keep your audience interested

TRUTH 29 Conclusions are as important as introductions

TRUTH 30 Have confidence in your preparation

TRUTH 31 Repeat the process as often as possible

Part VI The Truth About Managing Anxiety

TRUTH 32 All speakers get nervous

TRUTH 33 Recognize anxiety before it begins

TRUTH 34 Deal with nervous behaviors

TRUTH 35 Keep your nervousness to yourself

Part VII The Truth About Nonverbal Communication

TRUTH 36 Most information is transferred nonverbally

TRUTH 37 The nonverbal process can work for you

TRUTH 38 Nonverbal communication has specific functions

TRUTH 39 Nonverbal communication is governed by key principles

TRUTH 40 Nonverbal communication has an effect on your audience

Part VIII The Truth About Visual Aids

TRUTH 41 Visual aids can help your audience understand your message

TRUTH 42 Understand visual images before you use them

TRUTH 43 Choose the right visual

TRUTH 44 Use PowerPoint effectively

TRUTH 45 Consider speaking without visuals

Part IX The Truth About Handling an Audience

TRUTH 46 Assess the mood of your audience

TRUTH 47 Answer the audience’s questions

TRUTH 48 Handle hostility with confidence

Part X The Truth About What Makes a Presentation Work

TRUTH 49 Know as much as possible about the location

TRUTH 50 Use the microphone to your advantage

TRUTH 51 Know your limits

References

Acknowledgments

About the Author

So What? How to Communicate What Really Matters to Your Audience

About the Author

Foreword

Chapter 1 What You Need to Know in 850 Words

Chapter 2 Change Your Thinking, Change Your Life

Chapter 3 How I Learned to Think This Way–You Can, Too!

Chapter 4 Your World View–Making the Invisible Visible

Chapter 5 What’s in It for Them?

Chapter 6 Who You Always Wanted to Be–Yourself

Chapter 7 Winging It Versus Orchestration

Chapter 8 Getting Your Audience Engaged

Chapter 9 Tie a String Around Your Finger

Chapter 10 Getting from Where You Are to Where You Want to Be

So What? A Final Word

Glossary

Acknowledgments

Index

Presenting to Win: The Art of Telling Your Story Updated and Expanded Edition

Foreword to the Updated and Expanded Edition

Preface: What’s Past Is Prologue

Introduction: The Wizard of Aaahs

Chapter One: You and Your Audience

Chapter Two: The Power of the WIIFY

Chapter Three: Getting Creative: The Expansive Art of Brainstorming

Chapter Four: Finding Your Flow

Chapter Five: Capturing Your Audience Immediately

Chapter Six: Communicating Visually

Chapter Seven: Making the Text Talk

Chapter Eight: Making the Numbers Sing

Chapter Nine: Using Graphics to Help Your Story Flow

Chapter Ten: Bringing Your Story to Life

Chapter Eleven: Customizing Your Presentation

Chapter Twelve: Animating Your Graphics

Chapter Thirteen: The Virtual Presentation

Chapter Fourteen: Pitching in the Majors

Appendix A Tools of the Trade

Appendix B Presentation Checklists

Acknowledgments

About the Author

Index

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