Best Practices for Persuasive Presentations (Collection) [NOOK Book]


3 expert guides to creating and delivering the best presentations of your life!


Learn how to make winning presentations fearlessly and painlessly… prepare quickly, efficiently, and well… manage anxiety and handle hostile audiences… answer the crucial “So What?” question brilliantly, every time… capture even the toughest, most high-level audience in 90 seconds... tell compelling stories that move your listeners to action!


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Best Practices for Persuasive Presentations (Collection)

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3 expert guides to creating and delivering the best presentations of your life!


Learn how to make winning presentations fearlessly and painlessly… prepare quickly, efficiently, and well… manage anxiety and handle hostile audiences… answer the crucial “So What?” question brilliantly, every time… capture even the toughest, most high-level audience in 90 seconds... tell compelling stories that move your listeners to action!


From world-renowned leaders and experts, including James O'Rourke, Mark Magnacca, and Jerry Weissman

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Product Details

  • ISBN-13: 9780132696401
  • Publisher: Pearson Education
  • Publication date: 1/18/2011
  • Series: FT Press Delivers Collections
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 672
  • File size: 3 MB

Meet the Author

James S. O’Rourke, IV teaches management and corporate communication at the University of Notre Dame, where he is a Concurrent Professor of Management and the Arthur F. and Mary J. O’Neil Director of the Eugene D. Fanning Center for Business Communication. BusinessWeek named him one of the “outstanding faculty” at Notre Dame’s Mendoza College of Business. Mark Magnacca is founder and president of Insight Development Group, Inc. His seminar and training programs have been featured in The New York Times, USA Today, and on CNN’s MoneyLine. He is author of The Product Is You. Jerry Weissman, the world’s #1 corporate presentations consultant, has helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars in the stock market.

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Table of Contents



Part I  Some Initial Truths

TRUTH 1  Public speaking is not easy, but it’s certainly doable

TRUTH 2  The key to success is preparation

TRUTH 3  Rehearsal is essential

TRUTH 4  Emulating good speakers makes you better

TRUTH 5  Establish goals for your presentation

TRUTH 6  A presentation is a learning occasion

Part II  The Truth About Getting Ready to Speak

TRUTH 7  Talk is the work

TRUTH 8  Know what your audience is looking for

TRUTH 9  There is a difference between speaking and writing

TRUTH 10  Preparing a presentation is a relatively simple process

TRUTH 11  Begin by analyzing your audience

TRUTH 12  Know your audience

Part III  The Truth About What Makes People Listen

TRUTH 13  Understand what makes people listen

TRUTH 14  Your speaking style makes a difference

TRUTH 15  Anticipate the questions your audience brings to your presentation

TRUTH 16  Listening matters

TRUTH 17  Being an active listener brings real benefits

TRUTH 18  You can overcome the barriers to successful communication

Part IV  The Truth About Developing Support for Your Presentation

TRUTH 19  Develop support for your presentation

TRUTH 20  Understand the power of your content

TRUTH 21  The kinds and quality of evidence matter to your audience

TRUTH 22  Structure can help carry an inexperienced speaker

TRUTH 23  Find support for your presentation

TRUTH 24  Use the Internet to support your presentation

Part V  The Truth About Getting Up to Speak

TRUTH 25  Select a delivery approach

TRUTH 26  Your introduction forms their first impression

TRUTH 27  Begin with a purpose in mind

TRUTH 28  Keep your audience interested

TRUTH 29  Conclusions are as important as introductions

TRUTH 30  Have confidence in your preparation

TRUTH 31  Repeat the process as often as possible

Part VI  The Truth About Managing Anxiety

TRUTH 32  All speakers get nervous

TRUTH 33  Recognize anxiety before it begins

TRUTH 34  Deal with nervous behaviors

TRUTH 35  Keep your nervousness to yourself

Part VII  The Truth About Nonverbal Communication

TRUTH 36  Most information is transferred nonverbally

TRUTH 37  The nonverbal process can work for you

TRUTH 38  Nonverbal communication has specific functions

TRUTH 39  Nonverbal communication is governed by key principles

TRUTH 40  Nonverbal communication has an effect on your audience

Part VIII  The Truth About Visual Aids

TRUTH 41  Visual aids can help your audience understand your message

TRUTH 42  Understand visual images before you use them

TRUTH 43  Choose the right visual

TRUTH 44  Use PowerPoint effectively

TRUTH 45  Consider speaking without visuals

Part IX  The Truth About Handling an Audience

TRUTH 46  Assess the mood of your audience

TRUTH 47  Answer the audience’s questions

TRUTH 48  Handle hostility with confidence

Part X  The Truth About What Makes a Presentation Work

TRUTH 49  Know as much as possible about the location

TRUTH 50  Use the microphone to your advantage

TRUTH 51  Know your limits



About the Author


So What? How to Communicate What Really Matters to Your Audience

About the Author


Chapter 1 What You Need to Know in 850 Words

Chapter 2 Change Your Thinking, Change Your Life

Chapter 3 How I Learned to Think This Way–You Can, Too!

Chapter 4 Your World View–Making the Invisible Visible

Chapter 5 What’s in It for Them?

Chapter 6 Who You Always Wanted to Be–Yourself

Chapter 7 Winging It Versus Orchestration

Chapter 8 Getting Your Audience Engaged

Chapter 9 Tie a String Around Your Finger

Chapter 10 Getting from Where You Are to Where You Want to Be

So What? A Final Word





Presenting to Win: The Art of Telling Your Story Updated and Expanded Edition

Foreword to the Updated and Expanded Edition

Preface: What’s Past Is Prologue

Introduction: The Wizard of Aaahs

Chapter One: You and Your Audience

Chapter Two: The Power of the WIIFY

Chapter Three: Getting Creative: The Expansive Art of Brainstorming

Chapter Four: Finding Your Flow

Chapter Five: Capturing Your Audience Immediately

Chapter Six: Communicating Visually

Chapter Seven: Making the Text Talk

Chapter Eight: Making the Numbers Sing

Chapter Nine: Using Graphics to Help Your Story Flow

Chapter Ten: Bringing Your Story to Life

Chapter Eleven: Customizing Your Presentation

Chapter Twelve: Animating Your Graphics

Chapter Thirteen: The Virtual Presentation

Chapter Fourteen: Pitching in the Majors

Appendix A Tools of the Trade

Appendix B Presentation Checklists


About the Author


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