Better Business

Better Business

by Mary Anne Poatsy, Douglas Copeland, Kendall Martin
     
 

ISBN-10: 0132251213

ISBN-13: 9780132251211

Pub. Date: 01/19/2009

Publisher: Prentice Hall

Better Business offers the classic business content students need, but in a better way. By presenting the material in a stimulating way, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience.

Looking at the Business Environment; E-Commerce; Starting and Structuring a Business;

Overview

Better Business offers the classic business content students need, but in a better way. By presenting the material in a stimulating way, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience.

Looking at the Business Environment; E-Commerce; Starting and Structuring a Business; Constructing a Successful Business Plan; Managing a Business and Employees; Business Communications; Principles of Marketing; Finding Employment; Principles of Finance ; Personal Finance

For anyone looking for a solid foundation in business concepts through a conversational dialogue combined with an interactive learning experience.


Product Details

ISBN-13:
9780132251211
Publisher:
Prentice Hall
Publication date:
01/19/2009
Edition description:
Older Edition
Pages:
576
Product dimensions:
8.40(w) x 10.70(h) x 0.80(d)

Table of Contents

Part I: Looking at the Business Environment
Chapter 1: Business in the United States
Chapter 2: Economics and Banking
Chapter 3: Ethics and Social Responsibility
Chapter 4: Business in a Global Economy

Mini-Chapter 1: E-Commerce

Part II: Starting and Structuring a Business
Chapter 5: Entrepreneurs and Small Businesses
Chapter 6: Forms of Business Ownership

Mini-Chapter 2: Constructing a Successful Business Plan

Part III: Managing a Business and Employees
Chapter 7: Functions and Skills of Management
Chapter 8: Teamwork, Motivation and Communications
Chapter 9: Human Resources and Labor Relations
Chapter 10: Business Technology: Management Information Systems
Chapter 11: Production and Operations Management

Mini-Chapter 3: Business Communications

Part IV: Principles of Marketing
Chapter 12: Marketing and Consumer Behavior
Chapter 13: Product Development and Pricing Strategies
Chapter 14: Promotion and Distribution

Mini-Chapter 4: Finding Employment

Part V: Principles of Finance
Chapter 15: Financing and Tracking Business Operations
Chapter 16: Securities and Investments

Mini-Chapter 5: Personal Finance


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