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Better Business

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Overview

Better Business offers the classic business content students need, but in a better way. By presenting the material in a stimulating way, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience.

Looking at the Business Environment; E-Commerce; Starting and Structuring a Business; Constructing a Successful Business Plan; Managing a Business and Employees; Business Communications; Principles of Marketing; Finding Employment; Principles of Finance ; Personal Finance

For anyone looking for a solid foundation in business concepts through a conversational dialogue combined with an interactive learning experience.


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Product Details

  • ISBN-13: 9780132251211
  • Publisher: Prentice Hall
  • Publication date: 1/19/2009
  • Edition description: Older Edition
  • Pages: 576
  • Product dimensions: 8.40 (w) x 10.70 (h) x 0.80 (d)

Meet the Author

Mary Anne Poatsy, MBA, CFP

mpoatsy@comcast.net

Mary Anne is a senior faculty member at Montgomery County Community College,

teaching various computer application and concepts courses in face-to-face and online

environments. She holds a BA in psychology and education from Mount Holyoke

College and an MBA in finance from Northwestern University’s Kellogg Graduate

School of Management.

Mary Anne has more than 11 years of educational experience, ranging from elementary

and secondary education to Montgomery County Community College,

Muhlenberg College, and Bucks County Community College, as well as training in the

professional environment. Before teaching, she was a vice president at Shearson

Lehman Hutton in the Municipal Bond Investment Banking Department.


Kendall Martin, PhD

kmartin@mc3.edu

Kendall has been teaching since 1988 at a number of institutions, including Villanova

University, DeSales University, Arcadia University, Ursinus College, County College

of Morris, and Montgomery County Community College at both the undergraduate

and graduate level.

Kendall’s education includes a BS in electrical engineering from the University of

Rochester and an MS and a PhD in engineering from the University of Pennsylvania.

She has industrial experience in research and development environments (AT&T Bell

Laboratories) as well as experience with several start-up technology firms.

At Ursinus College, Kendall developed a successful faculty training program for

distance education instructors. She makes conference presentations throughout the year.

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Table of Contents

Part I: Looking at the Business Environment
Chapter 1: Business in the United States
Chapter 2: Economics and Banking
Chapter 3: Ethics and Social Responsibility
Chapter 4: Business in a Global Economy

Mini-Chapter 1: E-Commerce

Part II: Starting and Structuring a Business
Chapter 5: Entrepreneurs and Small Businesses
Chapter 6: Forms of Business Ownership

Mini-Chapter 2: Constructing a Successful Business Plan

Part III: Managing a Business and Employees
Chapter 7: Functions and Skills of Management
Chapter 8: Teamwork, Motivation and Communications
Chapter 9: Human Resources and Labor Relations
Chapter 10: Business Technology: Management Information Systems
Chapter 11: Production and Operations Management

Mini-Chapter 3: Business Communications

Part IV: Principles of Marketing
Chapter 12: Marketing and Consumer Behavior
Chapter 13: Product Development and Pricing Strategies
Chapter 14: Promotion and Distribution

Mini-Chapter 4: Finding Employment

Part V: Principles of Finance
Chapter 15: Financing and Tracking Business Operations
Chapter 16: Securities and Investments

Mini-Chapter 5: Personal Finance


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