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Upper Saddle River 2011 Paperback United States ed of 2nd revised ed. Good. 640 p. Black & white illustrations, colour illustrations, colour tables, figures. Intended for ...college/higher education audience.Read moreShow Less
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Product dimensions: 8.30 (w) x 10.70 (h) x 0.90 (d)
Meet the Author
Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. From 1995 to 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon’s primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing, and the development of visually oriented on-line research methodologies. He currently sits on the Editorial Boards of the Journal of Consumer Behaviour, the European Business Review, and the Journal of Retailing, and he recently completed a six-year term on the Board of Governors of the Academy of Marketing Science. In addition to other books, he is also the author of Prentice Hall’s text Consumer Behavior: Buying, Having, and Being, which is widely used in universities throughout the world. Professor Solomon frequently appears on television and radio shows such as The Today Show, Good Morning America, Channel One, the Wall Street Journal Radio Network, and National Public Radio to comment on consumer behavior and marketing issues
Mary Anne Poatsy, MBA, CFP
Mary Anne is a senior faculty member at Montgomery County Community College,
teaching various computer application and concepts courses in face-to-face and online
environments. She holds a BA in psychology and education from Mount Holyoke
College and an MBA in finance from Northwestern University’s Kellogg Graduate
School of Management.
Mary Anne has more than 11 years of educational experience, ranging from elementary
and secondary education to Montgomery County Community College,
Muhlenberg College, and Bucks County Community College, as well as training in the
professional environment. Before teaching, she was a vice president at Shearson
Lehman Hutton in the Municipal Bond Investment Banking Department.
Kendall Martin, PhD
Kendall has been teaching since 1988 at a number of institutions, including Villanova
University, DeSales University, Arcadia University, Ursinus College, County College
of Morris, and Montgomery County Community College at both the undergraduate
and graduate level.
Kendall’s education includes a BS in electrical engineering from the University of
Rochester and an MS and a PhD in engineering from the University of Pennsylvania.
She has industrial experience in research and development environments (AT&T Bell
Laboratories) as well as experience with several start-up technology firms.
At Ursinus College, Kendall developed a successful faculty training program for
distance education instructors. She makes conference presentations throughout the year.
PART I. LOOKING AT THE BUSINESS ENVIRONMENT.
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
Mini Chapter 1. Business Law
PART II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
Mini Chapter 2. Constructing an Effective Business Plan
PART III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and the Supply Chain
Mini Chapter 3. Business Communications
PART III. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution
Mini Chapter 4. Finding a Job
PART IV. PRINCIPLES OF FINANCE
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Mini Chapter 5. Personal Finance