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Better Business Plus NEW MyBizLab with Pearson eText / Edition 2
     

Better Business Plus NEW MyBizLab with Pearson eText / Edition 2

by Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
 

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ISBN-10: 0132672367

ISBN-13: 9780132672368

Pub. Date: 05/30/2011

Publisher: Prentice Hall

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable.

Overview

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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Better Business offers the business content readers need, but in a better way.

Better Business is integrated withmybizlab, which encourages readers to interact with business, not just read about it.

Product Details

ISBN-13:
9780132672368
Publisher:
Prentice Hall
Publication date:
05/30/2011
Pages:
640
Product dimensions:
8.50(w) x 10.60(h) x 0.60(d)

Table of Contents

Part 1: Looking at the Business Environment

Chapter 1: Business Basics

Chapter 2: Economics and Banking

Chapter 3: Ethics in Business

Chapter 4: Business in a Global Economy

Mini Chapter 1: Special Issues in Online Business

Part 2: Starting and Structuring a Business

Chapter 5: Small Business and the Entrepreneur

Chapter 6: Forms of Business Ownership

Mini Chapter 2: Constructing an Effective Business Plan

Part 3: Managing a Business and Employees

Chapter 7: Business Management and Organization

Chapter 8: Motivation, Leadership, and Teamwork

Chapter 9: Human Resource Management

Chapter 10: Business Technology

Chapter 11: Production and Operations Management

Mini Chapter 3: Business Communications

Part 4: Principles of Marketing

Chapter 12: Marketing and Consumer Behavior

Chapter 13: Product Development and Pricing Strategies

Chapter 14: Promotion and Distribution

Mini Chapter 4: Finding a Job

Part 5: Principles of Finance

Chapter 15: Financing and Tracking Business Operations

Chapter 16: Securities and Investments

Mini Chapter 5: Personal Finance

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