Better Business, Student Value Edition / Edition 2

Better Business, Student Value Edition / Edition 2

by Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
     
 

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ISBN-10: 0132496739

ISBN-13: 9780132496735

Pub. Date: 02/07/2011

Publisher: Prentice Hall

Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.

Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format,

Overview

Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.

Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts.

0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package

Package consists of

0133059049 / 9780133059045 Better Business

0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business

Product Details

ISBN-13:
9780132496735
Publisher:
Prentice Hall
Publication date:
02/07/2011
Edition description:
Older Edition
Pages:
640
Product dimensions:
8.30(w) x 10.80(h) x 0.90(d)

Table of Contents

PART I. LOOKING AT THE BUSINESS ENVIRONMENT.
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
Mini Chapter 1. Business Law

PART II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
Mini Chapter 2. Constructing an Effective Business Plan

PART III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and the Supply Chain
Mini Chapter 3. Business Communications

PART III. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution
Mini Chapter 4. Finding a Job

PART IV. PRINCIPLES OF FINANCE
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Mini Chapter 5. Personal Finance

Appendix
Reference Notes
Glindex
Answer Key

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