Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices
  • Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices
  • Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices

Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices

by Eric G. Olson
     
 

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically drive “win-win-win” gains: growing

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Overview

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time.

Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s impactful Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet” and introduces the technologies that make this possible. Finally, he assesses long-term trends that will make “green business” increasingly crucial in the coming years.

  • Defining “green strategy” and crafting transformation plans that work
    Complementing traditional strategy, improving operations, and making green strategy actionable

  • Using Green Sigma to reduce environmental impact and drive business value
    Includes a detailed case study on reducing enterprise carbon emissions and costs

  • Instrumenting the planet for a more intelligent, sustainable world
    New technology innovations and solutions for environmental stewardship

  • Anticipating the future of green business–and all business
    Critical resource and environmental trends that will reshape business management

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Product Details

ISBN-13:
9780137010172
Publisher:
FT Press
Publication date:
11/13/2009
Pages:
234
Product dimensions:
7.20(w) x 9.20(h) x 0.80(d)

Table of Contents

Preface xv

Part I: Establish a Strategy and Transformation Plan

Chapter 1: Driving Forces and Challenges That Organizations Face 3

Chapter 2: Formulate Green Strategy to Complement Traditional Strategy 23

Chapter 3: Green Strategy Supports Operational Improvements 43

Chapter 4: Make Green Strategy Actionable with a Proven Approach 59

Part II: Apply Proven Transformation Methods

Chapter 5: Transformation Methods and Green Sigma 85

Chapter 6: Applying Green Sigma to Optimize Carbon Emissions 107

Part III: Technology Innovations and Solutions

Chapter 7: Instrumenting the Planet for an Intelligent, Sustainable World 123

Chapter 8: Technology That Supports Instrumenting the Planet 141

Chapter 9: Business Considerations for Technology Solutions 157

Part IV: Conclusions

Chapter 10: Critical Trends Shaping the Future 175

Endnote References 185

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