Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices

Hardcover (Print)
Rent
Rent from BN.com
$19.71
(Save 51%)
Est. Return Date: 06/17/2014
Buy Used
Buy Used from BN.com
$23.52
(Save 41%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $8.98
Usually ships in 1-2 business days
(Save 77%)
Other sellers (Hardcover)
  • All (12) from $8.98   
  • New (6) from $13.95   
  • Used (6) from $8.98   

Overview

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson’s business-focused guidance covers every step of your green business program, from strategy formulation through continuous improvement. He first offers a complete framework for approaching and formulating green strategy, using case studies to identify potential opportunities and business benefits. Next, using real case studies, he demonstrates how to define initiatives, construct roadmaps for transforming vision into reality, and link each investment to business strategy, so businesses can accurately measure results. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s breakthrough Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet,” and introduces new technologies that make this possible. Finally, Olson assesses long-term trends that will make “green business” even more crucial in the coming years.

Read More Show Less

Editorial Reviews

Library Journal
This book by an engineer and industry consultant "aims to give leaders and practitioners in any organization the practical insight necessary to help them move their enterprise toward a higher level of environmental stewardship regardless of their current level of 'green' maturity." Olson examines why the importance of environmental stewardship will increase in the future and discusses how to formulate a green strategy to complement traditional strategy, prepare a framework to pursue a green strategy, and implement business process transformation methodologies. He provides case studies of industries and companies, analyzing their specific approaches to environmental planning, e.g., IBM's Green Sigma as a methodology to increase operational efficiency and reduce waste. VERDICT For more advanced readers, whether practitioners or business school faculty and students.
Read More Show Less

Product Details

  • ISBN-13: 9780137010172
  • Publisher: Pearson Prentice Hall
  • Publication date: 11/13/2009
  • Pages: 234
  • Product dimensions: 7.20 (w) x 9.20 (h) x 0.80 (d)

Meet the Author

Dr. Eric G. Olson has more than 20 years of experience in management consulting and industry, where he has worked with organizations of all sizes and across industries. His experience spans business, operations and technology strategy, e-commerce and e-business, innovation and product lifecycle management, process improvement and supply chain optimization, procurement and strategic sourcing, corporate mergers and joint ventures, and environmental stewardship.

He holds a Bachelor of Science degree and a PhD from Cornell University, an MBA from the Massachusetts Institute of Technology-Sloan, and a Master of Science degree from Rensselaer Polytechnic Institute.He is also a member of the American Society ofMechanical Engineers and a licensed Professional Engineer.

Read More Show Less

Read an Excerpt

PrefacePreface

In today’s information age, plenty of news reports and corporate pronouncements on environmental stewardship abound. But these show only a sample of the full breadth of activity underway. Business leaders and practitioners are exposed daily to a fray of news and magazine articles, television programming, “green” advertisements, organization announcements, and company press releases that describe plans, new products, and business benefits from initiatives that improve the environment.

Using this book, leaders and practitioners can begin to identify patterns in information. They can then learn what leading practices at other companies apply to their business, find areas where their enterprise should lead among its peers, and construct actionable plans to realize strategic objectives for environmental stewardship. You can appreciate that win-win-win scenarios still prevail in the green movement. For example, many businesses are benefiting from top-line revenue growth that has come from products, services, and business model innovations that are in line with environmental stewardship. Other businesses and consumers benefit from purchasing and using those products and services, from both increased efficiency and lower bottom-line costs. The global environment also benefits from lower greenhouse gas emissions and less resource consumption.

This book aims to give leaders and practitioners in any organization the practical insight necessary to help them move their enterprise toward a higher level of environmental stewardship, regardless of their current level of “green” maturity. It follows a holistic “strategy to implementation” approach, from strategy formulation to continuous improvement and beyond.

Chapter 1, “Driving Forces and Challenges That Organizations Face,” examines why environmental stewardship is important for any business to pursue, and why that importance will likely grow stronger in the future. Chapters 2, “Formulate Green Strategy to Complement Traditional Strategy,” and 3, “Green Strategy Supports Operational Improvements,” suggest a framework for approaching and formulating a green strategy, and illustrate the benefits many companies have realized in each strategic area. Chapter 4, “Make Green Strategy Actionable with a Proven Approach,” describes an approach for implementing a green strategy: developing a vision for the future, defining initiatives that fill gaps between the current state and the future vision, and constructing a roadmap for achieving the vision. The approach consistently maintains traceability throughout, from the investments made to fund specific initiatives, back to the driving strategic imperatives.

Chapters 5, “Transformation Methods and Green Sigma,” and 6, “Applying Green Sigma to Optimize Carbon Emissions,” introduce and explain business process transformation methodologies, with supporting technology and tools, that focus on increasing operational efficiency and reducing waste. IBM’s Green Sigma is one methodology described in detail.

The concepts in Chapters 7, “Instrumenting the Planet for an Intelligent, Sustainable World,” and 8, “Technology That Supports Instrumenting the Planet,” are forging new paths on the frontier of environmental stewardship; they play a central role in achieving the full business benefits that are possible from our increasingly intelligent planet. We cover the drivers and rationale for instrumenting the planet, describe applications for the associated solutions, and explain key elements of the underlying technology. Chapter 9, “Business Considerations for Technology Solutions,” describes the landscape of existing and developing technology solutions that apply to business operations and explains associated business considerations. Finally, Chapter 10, “Critical Trends Shaping the Future,” concludes with a discussion of long-term trends that will play a role in shaping the future of business management.

This book will be useful for readers who want to understand what is happening around the world, as related to green business and environmental stewardship, as well as those who want to learn how to take action to achieve tangible benefits. We discuss strategic insights for top-line revenue growth, bottom-line cost savings, and operational transformation, all of which executives will value. We also address how to make green strategy actionable, and describe transformation methodologies that managers and project leaders can use to improve their organizational competencies, processes, technologies, and operations. All practitioners, at every level of any organization, will gain insight into how different actions can fit into a broader framework of holistic, global change. Readers in any size enterprise or industry will also benefit from our discussion of frameworks for such things as green product categorization, solutions and technology for environmental stewardship, and ways to build strength and differentiation from the lifecycle chain outside the four walls of an organization.

In some cases, we quantify and explain detailed environmental benefits, and discuss numerous other examples at a higher level in the context of specific frameworks. The objective of this book is not to evaluate and analyze public policies and legislation that impact global warming, nor is it to explore the detailed science of global climate and associated weather change. Beyond the intellectual exercise of understanding the complexities of global environmental change and the sophisticated science behind that understanding, is the capacity for organizations of all kinds to connect the driving forces of environmental stewardship with actual initiatives that improve the environment, strengthen business performance, and lower risk. Businesses are already applying these principles to grow revenue, operate more efficiently, reduce costs, and improve environmental sustainability—all at the same time.

© Copyright Pearson Education. All rights reserved.

Read More Show Less

Table of Contents

Preface xv

Part I Establish a Strategy and Transformation Plan 1

Chapter 1 Driving Forces and Challenges That Organizations Face 3

1.1 Environmental Stewardship Presents New Growth Opportunity 3

1.2 Leaders Are Already Taking Action 4

1.3 Driving Forces Are Aligned Like Never Before 6

1.3.1 Foundational Drivers 8

1.3.2 Impacts from Drivers Lead to Adverse Consequences Without Environmental Stewardship 11

1.3.3 Risks That Require Mitigation to Manage Drivers and Capture Business Value 14

1.4 Develop Green Strategy with Rigor 21

Chapter 2 Formulate Green Strategy to Complement Traditional Strategy 23

2.1 The Role and Scope of Green Strategy Is Broad 23

2.2 Foster a Common Culture of Awareness and Action 24

2.2.1 Lead by Example 25

2.2.2 Install Appropriate Tools 26

2.2.3 Provide Training 26

2.2.4 Measure and Report Performance 27

2.2.5 Make It Everyone's Responsibility 27

2.2.6 Communicate with the Workforce and Others 28

2.2.7 Manage Cultural Change and Risk 28

2.3 Complement and Strengthen Traditional Business Strategy 29

2.3.1 Brands and Market Positions 30

2.3.2 Products and Services 33

2.3.3 Channels and Partners 38

2.3.4 Locations and Geographies 41

Chapter 3 Green Strategy Supports Operational Improvements 43

3.1 Drive Operational Decisions and Initiatives That Improve the Environment 43

3.1.1 Processes, Supply Chains, and Facilities 43

3.1.2 Organizational Roles, Skills, and Core Competencies 47

3.1.3 Data Visibility, Reports, Systems, Platforms, Hardware, and Equipment 49

3.2 Support Actions with Attractive Value Propositions 51

3.3 Steps to Develop a Green Strategy 54

Chapter 4 Make Green Strategy Actionable with aProven Approach 59

4.1 Use Leading Practices for Making Strategic Visions Actionable 59

4.2 Formulate Green Strategic Vision and Imperatives 60

4.3 Determine Enabling Green Business Capabilities 62

4.4 Establish Future-State Organization, Process, and Technology Needs 65

4.5 Describe Current State and Assess Gaps with Future State 68

4.6 Define and Prioritize Transformation Initiatives 72

4.7 Establish Transformation Roadmap and Future-State Blueprint 75

4.8 Manage Transformation, Measure Performance, and Sustain Improvements 77

4.9 Refresh at Regular Intervals 77

4.10 Ten Critical Success Factors for Transformation 78

Part II Apply Proven Transformation Methods 83

Chapter 5 Transformation Methods and Green Sigma 85

5.1 Transformation Methods Facilitate Implementing Initiatives 85

5.2 Step 1 Defines Key Performance Indicators 90

5.3 Step 2 Establishes a Measurement System 93

5.3.1 Direct Measurement of Carbon Emissions 96

5.3.2 Indirect Measurement of Carbon Emissions 99

5.3.3 Direct and Indirect Measurement of Water and Other Natural Resources 100

5.4 Step 3 Deploys a Management Dashboard System 101

5.5 Step 4 Improves and Optimizes Processes 103

5.5.1 Voice of the Environment (VOE) Value Stream Mapping (VSM) 104

5.5.2 Statistical Process Control (SPC) and Design of Experiments (DOE) 104

5.6 Step 5 Controls Ongoing Performance 105

Chapter 6 Applying Green Sigma to Optimize Carbon Emissions 107

6.1 Step 1 Defines Key Performance Indicators 107

6.2 Step 2 Establishes a Measurement System 108

6.2.1 Measurement System for Business Travel 108

6.2.2 Measurement System for Employee Commuting 109

6.3 Step 3 Deploys the Management Dashboard System 110

6.4 Step 4 Improves and Optimizes Processes 111

6.4.1 Control of AHU Scheduling 112

6.4.2 Adoption of Environmental Control Best Practices 114

6.4.3 Use of Design of Experiments (DOE) 115

6.5 Step 5 Controls Ongoing Performance 116

6.5.1 Eliminating Waste 116

6.5.2 Reducing Variability 117

6.6 Case Study Summary 118

Part III Technology Innovations and Solutions 121

Chapter 7 Instrumenting the Planet for an Intelligent, Sustainable World 123

7.1 Benefits from Instrumenting Our Planet Are Enormous 123

7.2 Growing Demand and Increased Scarcity of Resources 127

7.3 Growth of Real-World Sensing 128

7.4 Models for Managing Real-World Systems 130

7.5 Applications of Models in an Instrumented World 134

7.5.1 Electric Power Supply Management 135

7.5.2 Water Management 136

7.5.3 Traffic and Public Transportation Management 137

7.5.4 Wind Farm, Solar-Electric, and Solar- Thermal Power Management 138

7.5.5 Intelligent Levee Management 138

7.5.6 Data-Centric Modeling of the Environment 139

Chapter 8 Technology That Supports Instrumenting the Planet 141

8.1 Challenges on the Path to an Instrumented World 141

8.1.1 Meeting the Need for Standard Interfaces to Support Mathematical Models 141

8.1.1 Establishing Consistency Among Fragmented Data Sources 142

8.1.2 Sharing Data and Using Distributed Collaboration Tools 142

8.2 Real World-Aware Systems and Interactive Models 143

8.2.1 Edge Domain of a Real World-Aware System 144

8.2.2 Transactional and Business-Processing Domain of a Real World-Aware System 145

8.2.3 Stream-Processing Domain of a Real World-Aware System 145

8.2.4 Advantages and Illustrations of Real World-Aware Systems 146

8.2.5 The Application Layers and Technical Architecture of Interactive Models 147

8.3 Examples of Instrumented World Systems 149

8.4 Leading Toward the Future in an Instrumented World 154

Chapter 9 Business Considerations for Technology Solutions 157

9.1 Many Solutions Are Available or Developing 157

9.2 Macro-Level Environmental Models 159

9.3 Transformation Methodologies 159

9.4 Diagnostic Tools 160

9.5 Targeted Point Solutions for Alternative Energy Production 161

9.5.1 Electricity from Photovoltaic, Solar Cells 162

9.5.2 Electricity from Wind Turbines 163

9.5.3 Electricity from Water, or Hydropower 164

9.5.4 Energy from Biomass 165

9.5.5 Thermal Energy Alternatives to Fossil Fuels 166

9.6 Targeted Point Solutions for Efficiency and Resource Management 167

9.6.1 Efficiency from Green Computing Solutions 167

9.6.2 Efficiency from Green Product Solutions 168

9.6.3 Efficiency from Green Building Construction 169

9.6.4 Environmental Stewardship through Recycling and Water Reclamation 170

Part IV Conclusions 173

Chapter 10 Critical Trends Shaping the Future 175

10.1 The Imperative for Change Will Continue and Strengthen 175

10.2 The Role of Government Will Grow and Align Globally 178

10.3 Environmental Intelligence Will Integrate with Traditional Operations 180

10.4 Businesses That Master Green Strategy Will Win in the Marketplace 182

Endnote References 185

Read More Show Less

Preface

Preface

In today’s information age, plenty of news reports and corporate pronouncements on environmental stewardship abound. But these show only a sample of the full breadth of activity underway. Business leaders and practitioners are exposed daily to a fray of news and magazine articles, television programming, “green” advertisements, organization announcements, and company press releases that describe plans, new products, and business benefits from initiatives that improve the environment.

Using this book, leaders and practitioners can begin to identify patterns in information. They can then learn what leading practices at other companies apply to their business, find areas where their enterprise should lead among its peers, and construct actionable plans to realize strategic objectives for environmental stewardship. You can appreciate that win-win-win scenarios still prevail in the green movement. For example, many businesses are benefiting from top-line revenue growth that has come from products, services, and business model innovations that are in line with environmental stewardship. Other businesses and consumers benefit from purchasing and using those products and services, from both increased efficiency and lower bottom-line costs. The global environment also benefits from lower greenhouse gas emissions and less resource consumption.

This book aims to give leaders and practitioners in any organization the practical insight necessary to help them move their enterprise toward a higher level of environmental stewardship, regardless of their current level of “green” maturity. It follows a holistic “strategy to implementation” approach, from strategy formulation to continuous improvement and beyond.

Chapter 1, “Driving Forces and Challenges That Organizations Face,” examines why environmental stewardship is important for any business to pursue, and why that importance will likely grow stronger in the future. Chapters 2, “Formulate Green Strategy to Complement Traditional Strategy,” and 3, “Green Strategy Supports Operational Improvements,” suggest a framework for approaching and formulating a green strategy, and illustrate the benefits many companies have realized in each strategic area. Chapter 4, “Make Green Strategy Actionable with a Proven Approach,” describes an approach for implementing a green strategy: developing a vision for the future, defining initiatives that fill gaps between the current state and the future vision, and constructing a roadmap for achieving the vision. The approach consistently maintains traceability throughout, from the investments made to fund specific initiatives, back to the driving strategic imperatives.

Chapters 5, “Transformation Methods and Green Sigma,” and 6, “Applying Green Sigma to Optimize Carbon Emissions,” introduce and explain business process transformation methodologies, with supporting technology and tools, that focus on increasing operational efficiency and reducing waste. IBM’s Green Sigma is one methodology described in detail.

The concepts in Chapters 7, “Instrumenting the Planet for an Intelligent, Sustainable World,” and 8, “Technology That Supports Instrumenting the Planet,” are forging new paths on the frontier of environmental stewardship; they play a central role in achieving the full business benefits that are possible from our increasingly intelligent planet. We cover the drivers and rationale for instrumenting the planet, describe applications for the associated solutions, and explain key elements of the underlying technology. Chapter 9, “Business Considerations for Technology Solutions,” describes the landscape of existing and developing technology solutions that apply to business operations and explains associated business considerations. Finally, Chapter 10, “Critical Trends Shaping the Future,” concludes with a discussion of long-term trends that will play a role in shaping the future of business management.

This book will be useful for readers who want to understand what is happening around the world, as related to green business and environmental stewardship, as well as those who want to learn how to take action to achieve tangible benefits. We discuss strategic insights for top-line revenue growth, bottom-line cost savings, and operational transformation, all of which executives will value. We also address how to make green strategy actionable, and describe transformation methodologies that managers and project leaders can use to improve their organizational competencies, processes, technologies, and operations. All practitioners, at every level of any organization, will gain insight into how different actions can fit into a broader framework of holistic, global change. Readers in any size enterprise or industry will also benefit from our discussion of frameworks for such things as green product categorization, solutions and technology for environmental stewardship, and ways to build strength and differentiation from the lifecycle chain outside the four walls of an organization.

In some cases, we quantify and explain detailed environmental benefits, and discuss numerous other examples at a higher level in the context of specific frameworks. The objective of this book is not to evaluate and analyze public policies and legislation that impact global warming, nor is it to explore the detailed science of global climate and associated weather change. Beyond the intellectual exercise of understanding the complexities of global environmental change and the sophisticated science behind that understanding, is the capacity for organizations of all kinds to connect the driving forces of environmental stewardship with actual initiatives that improve the environment, strengthen business performance, and lower risk. Businesses are already applying these principles to grow revenue, operate more efficiently, reduce costs, and improve environmental sustainability—all at the same time.

© Copyright Pearson Education. All rights reserved.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)