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"Transformation is easy to say but its execution is fraught with numerous challenges. In Better Make It Real, Jill Morin provides valuable insights into principles and processes that will remove the roadblocks usually associated with true transformation. The outcome is a relationship with all stakeholders that is authentic, differentiated and mutually beneficial, which is the secret to long term organizational success."
— Rich Teerlink, former chairman and chief executive officer, Harley-Davidson