×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Better Make It Real: Creating Authenticity in an Increasingly Fake World
  • Alternative view 1 of Better Make It Real: Creating Authenticity in an Increasingly Fake World
  • Alternative view 2 of Better Make It Real: Creating Authenticity in an Increasingly Fake World
     

Better Make It Real: Creating Authenticity in an Increasingly Fake World

by Jill J. Morin
 

A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.

• Provides anecdotes and illustrations from companies and organizations of all sizes and a wide variety of types

• Offers a step

Overview

A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.

• Provides anecdotes and illustrations from companies and organizations of all sizes and a wide variety of types

• Offers a step-by-step process leaders of any organization can apply and benefit from

• Draws directly from Kahler Slater's case files

Product Details

ISBN-13:
9780313376801
Publisher:
ABC-CLIO, Incorporated
Publication date:
04/06/2010
Pages:
173
Product dimensions:
6.00(w) x 9.30(h) x 0.90(d)

What People are Saying About This

Charles "Chic" Thompson Author

"Thinking about rising above the competition with your own differentiated offering? Start with Better Make It Real. The ideas and exercises in this book will help you design an authentic and successful organization that's all yours."

Rich Teerlink
"Transformation is easy to say but its execution is fraught with numerous challenges. In Better Make It Real, Jill Morin provides valuable insights into principles and processes that will remove the roadblocks usually associated with true transformation. The outcome is a relationship with all stakeholders that is authentic, differentiated and mutually beneficial, which is the secret to long term organizational success."
Charles "Chic" ThompsonAuthor
"Thinking about rising above the competition with your own differentiated offering? Start with Better Make It Real. The ideas and exercises in this book will help you design an authentic and successful organization that's all yours."
Charles "Chic" ThompsonAuthor

"Thinking about rising above the competition with your own differentiated offering? Start with Better Make It Real. The ideas and exercises in this book will help you design an authentic and successful organization that's all yours."

Rich Teerlink

"Transformation is easy to say but its execution is fraught with numerous challenges. In Better Make It Real, Jill Morin provides valuable insights into principles and processes that will remove the roadblocks usually associated with true transformation. The outcome is a relationship with all stakeholders that is authentic, differentiated and mutually beneficial, which is the secret to long term organizational success."

Rich Teerlink, former chairman and chief executive officer, Harley-Davidson

Peter Block

"This book captures the whole picture of what it takes to succeed in a marketplace. It is easy to read, often poetic. Anyone interested in a deeper understanding of how branding, service and organizational culture all fit together should read this."

Peter Block, author of Community: The Structure of Belonging

Charles "Chic" Thompson Author

"Thinking about rising above the competition with your own differentiated offering? Start with Better Make It Real. The ideas and exercises in this book will help you design an authentic and successful organization that's all yours."

Charles "Chic" Thompson Author, What a Great Idea! and Yes, But…
Fellow at University of Virginia Darden Business School

Peter Block
"This book captures the whole picture of what it takes to succeed in a marketplace. It is easy to read, often poetic. Anyone interested in a deeper understanding of how branding, service and organizational culture all fit together should read this."

Meet the Author

Jill J. Morin is a "3EO" (one of three co-CEOS) of Kahler Slater, a global interdisciplinary design enterprise.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews