Between One and Many: The Art and Science of Public Speaking / Edition 2

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This text presents public speaking as a living and dynamic transaction in which the meaning of the message emerges from the relationship between the speaker and the audience. From this perspective, students are encouraged to think critically about their communication and recognize the centrality of the audience in speech preparation.

Substantially revised and reorganized, the sixth edition returns to offering a significant degree of content related to the classical and contemporary theories of communication studies—a distinct and popular attribute of earlier editions.

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Editorial Reviews

This beginning speech text provides an instructor with a number of pedagogical tools that can assist students with the sometimes overwhelming experience of public speaking. One entire chapter is dedicated to coping with anxiety, while another is devoted to a student's first speech. Each chapter begins with learning objectives, and incorporates tips and tactics for real-life speech making. Sample speeches and pointers on considering cultural differences when writing and giving speeches are also scattered throughout the text. Color photographs capture both famous speakers and everyday speaking and listening opportunities. Brydon and Scott both teach at California State University, Chico. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9781559345897
  • Publisher: Mayfield Publishing Company
  • Publication date: 11/28/1996
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 504

Table of Contents

Chapter 1. Practical Speaking
Personal Reasons for Developing Speaking Skills
Professional Reasons for Developing Speaking Skills
Public Reasons for Developing Speaking Skills
The Public Speaking Transaction
Checking Your Understanding: Exercises and Activities
Box 1.1 Self-Assessment: How Much Experience Do You Have Speaking?
Chapter 2. Your First Speech
First Things First
Preparing Your Speech
Organizing Your Speech
Presenting Your Speech
Check Your Understanding: Exercises and Activities
Box 2.1 Speaking Of... Brainstorming for Topics
Box 2.2 In Their Own Words: Speech of Introduction, "Who Am I?" by Jonathan Studebaker
Box 2.3 In Their Own Words: Storytelling Speech, "Moving Forward" by Montana Kellmer
Chapter 3. Managing Speech Anxiety
Physical Arousal and Speech Anxiety
The Psychology of Arousal and Performance
Why Some People Are More Anxious Than Others
Stage One: Managing Anxiety Before You Speak
Stage Two: Managing Anxiety During Your Speech
Check Your Understanding: Exercises and Activities
Box 3.1 Self-Assessment: How Anxious Are You About Public Speaking?
Box 3.2 Self-Assessment: Thumbs Up, Thumbs Down
Box 3.3 Self-Assessment: What Are the Sources of Your Speech Anxiety?
CHAPTER 4. Ethical Speaking and Listening
Basic Ethical Questions
Ethical Norms for Public Speakers
Special Issues for Speakers
Ethical Norms for Listeners
Check Your Understanding: Exercises and Activities
Box 4.1Considering Diversity: Culture and Credit
Box 4.2 Self Assessment: Is It Acceptable for a Speaker to...
Box 4.3 Speaking of... Codes of Conduct for Public Speaking
Box 4.4 Speaking of... Copyright

PART TWO. Between Audience and Speaker
CHAPTER 5. Listening
Everyday Importance of Listening
The Process of Listening
Obstacles to Listening
The Model Listener
Rules of the Road: Improving Your Listening Skills
Check Your Understanding: Exercises and Activities
Box 5.1 Considering Diversity: Listening in High- and Low-Context Cultures
Box 5. 2 Self-Assessment: How Well Do You Listen?
Box 5. 3 Speaking of... Listening to Feedback from the Audience
CHAPTER 6. Adapting to Your Audience
The Rhetorical Situation
Goals and Specific Purpose
The Audience
Learning About Your Audience
Confronting Constraints
Check Your Understanding: Exercises and Activities
Box 6.1 In Their Own Words: Patrick Murphy
Box 6.2 In Their Own Words: Mary Fisher Speaks Out on AIDS
Box 6.2 In Their Own Words: Carolyn McCarthy’s Journey
Box 6.3 Considering Diversity: Between Two Cultures: Tomoko Mukawa
Box 6.4 Self-Assessment: How Collectivistic or Individualistic Are You?
Box 6.5 Speaking of... Madam President, Nichola D. Gutgold
Box 6.6 Speaking of... Connecting with Generation Me
Box 6.7 Speaking of... Surveying Your Audience

PART THREE. Putting Theory Into Practice
CHAPTER 7. Researching Your Message
Why Do Research?
Researching from Your Computer
The Library
Using Your Research
Check Your Understanding: Exercises and Activities
Box 7.1 Speaking of... When Google Misfires
Box 7.2 Speaking of... Orally Citing Sources by Christine Hanlon
CHAPTER 8. Supporting Your Message
Check Your Understanding: Exercises and Activities
Box 8.1 Speaking of... Numerical Data
CHAPTER 9. Organizing Messages
Focusing on the Audience
Organizing the Body of the Speech
Introducing the Speech
Concluding the Speech
Preparing the Formal Outline
Preparing Speaker’s Notes
Check Your Understanding: Exercises and Activities
Box 9.1 Speaking of... Organizational Patterns
Box 9.2 Speaking of... Handing the Q and A
Box 9.3 In Their Own Words: Sample Speech Outline: Fly Infestation by Rosa Guzman
CHAPTER 10. Language: Making Verbal Sense of Your Message
Word Power
Language and Audience Analysis
Using Language Effectively
Managing Language
Check Your Understanding: Exercises and Activities
Box 10.1 In Their Own Words: “We, the People”: Barbara Jordan
Box 10.2 Self-Assessment:
CHAPTER 11. Delivery: Engaging Your Audience
Focusing Your Delivery on Your Audience
Your Voice
Nonverbal Characteristics of Delivery
Delivery and the Nonverbal Communication System
Making the Most of Nonverbal Behavior in Delivery
Taking a Proactive Approach
Check Your Understanding: Exercises and Activities
Box 11.1 Self Assessment, Assessing Your Personal Style
Box 11.2 Speaking of... Seating Arrangements
CHAPTER 12. Using Media in Your Speech
How Visuals Help You Communicate
Selecting the Right Content
Selecting the Right Medium
Rules for the Road
Check Your Understanding: Exercises and Activities
Box 12.1 Speaking of... PowerPoint Poisoning
Box 12.2 In Their Own Words: Go Sun Smart by Shelly Lee Spratt
Box 12.3 Speaking of... Murphy’s Law Revisited

PART FOUR. Contexts for Public Speaking
CHAPTER 13. Informative Speaking
Focusing on the Audience
Informative Speaking and Audience Analysis
Informative Speaking: Throughout the Lifespan
Message Keys of Effective Informative Speaking
Putting Theory Into Practice
Check Your Understanding: Exercises and Activities
Box 13.1 Speaking of... Learning and Enjoyment
Box 13.2 In Their Own Words: Sample Informative Speech Outline: Bees and Beekeeping by Trevor Morgan
Box 13.3 In Their Own Words: Sample Informative Speech Outline: Choosing Your Baby: the Methods of Sex Pre-Selection by Ariann Larson
CHAPTER 14. Persuasive Speaking
Persuasive Purposes
Your Rhetorical Situation
Managing Audience Perceptions
Six Principles of Influence
Check Your Understanding: Exercises and Activities
Box 14.1 Speaking of. . . Does Drug Education Really Work?
Box 14.2 Self-Assessment: Perceived Source Credibility
Box 14.3 Considering Diversity: Culture and Persuasion
box 14.4 In Their Own Words: Sample Persuasive Speech Alcohol and Truth by Arjun Buxon
CHAPTER 15. Thinking and Speaking Critically
Critical Thinking and Public Speaking
The Toulmin Model of Argument
Fallacies Associated With Grounds
Fallacies Associated With Claims
Fallacies Associated With Warrants and Backing
Fallacies Associated With Qualifiers
Fallacies Associated With Rebuttals
The Non Sequitur: An Argument That Does Not Follow
Check Your Understanding: Exercises and Activities
Box 15.1 In Their Own Words: D.A.R.E. by Mitch Bacci
Box 15.2 Speaking of... Defects of Reasoning: The Fallacies
CHAPTER 16. "Real World" Speaking
Reframing: Speaking as Storytelling
Impromptu Speeches: Speaking Without Advance Notice
Speaking on Special Occasions
Leading and Participating in Small Groups
Speaking on Television
Check Your Understanding: Exercises and Activities
Box 16.1 In Their Own Words: Speaking to Impact by Rick Rigsby
Box 16.1 Speaking of... The Wedding Toast
Box 16.2 Speaking of... Writing Humor by: Russ Woody
Box 16.3 Speaking of... Chatting It Up on TV: Paul Burnham Finney

Appendix A. Guide to Source Citations
Appendix B. Public Speeches

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