Beyond Ballyhoo: Motion Picture Promotion and Gimmicks

Beyond Ballyhoo: Motion Picture Promotion and Gimmicks

by Mark Thomas McGee
     
 

View All Available Formats & Editions

"This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and plenty more." "William Castle, for instance, was a master promoter. In one scheme involving The… See more details below

Overview

"This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and plenty more." "William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns that the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didn't, Castle planted someone in the audience to get the screams rolling." "Supporting the text are 107 photos and illustrations, some never-before-published."--BOOK JACKET.

Editorial Reviews

Book Report
A book to be brought out whenever we begin to think of the 20th century as one of good taste.
Big Reel
An excellent account.
Communication Booknotes
Interesting...an extensive filmography.
Midnight Marquee
A nostalgic and warm reflection of an era of the movies now gone.
TV Collector
Hhighly entertaining.
Fatal Visions
Ggreatly informative.
Film Review
entertaining...worthy

Product Details

ISBN-13:
9780786411146
Publisher:
McFarland & Company, Incorporated Publishers
Publication date:
03/01/2001
Edition description:
ALTERNATE
Pages:
253
Product dimensions:
9.00(w) x 6.00(h) x 0.60(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >