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Beyond Ballyhoo: Motion Picture Promotion and Gimmicks

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William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didn't Castle planted someone in the audience to ...

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2001 Paperback BRAND NEW BOOK! ! SHIPS W/IN 24 HOURS! Processed by DHL with USPS delivery for an average of 3-5 Day Standard Shipping & 2-3 Day Expedited Shipping! ! FREE ... INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy! Read more Show Less

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About the Book William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster ... is to scream. That’s the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didn’t Castle planted someone in the audience to get the screams rolling." This book is about flamboyant promotion, the con artist side of the movie world--everything the ballyhoo boys did to separate the customer from the price of a movie ticket--Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, plenty more. Supporting the text are 107 photos and illustrations, some never-before-published, and a filmography. Read more Show Less

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Overview

William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didn't Castle planted someone in the audience to get the screams rolling."

This book is about flamboyant promotion, the con artist side of the movie world—everything the ballyhoo boys did to separate the customer from the price of a movie ticket—Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, plenty more. Supporting the text are 107 photos and illustrations, some never-before-published, and a filmography.

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Editorial Reviews

Book Report
A book to be brought out whenever we begin to think of the 20th century as one of good taste.
Big Reel
An excellent account.
Communication Booknotes
Interesting...an extensive filmography.
Midnight Marquee
A nostalgic and warm reflection of an era of the movies now gone.
TV Collector
Hhighly entertaining.
Fatal Visions
Ggreatly informative.
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Product Details

  • ISBN-13: 9780786411146
  • Publisher: McFarland & Company, Incorporated Publishers
  • Publication date: 3/1/2001
  • Edition description: ALTERNATE
  • Pages: 253
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.60 (d)

Meet the Author

Mark Thomas McGee is retired and lives in Duarte, California. He has also written several books about the unstable world of low-budget filmmaking.

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Table of Contents

Preface
1 She Was a Plant, of Course 1
2 Can You Take Percepto? 19
3 They'll Talk About Spyros Skouras 37
4 It Comes Right at You 59
5 Blubberscope, Whatever... 99
6 Witch Deflectors and Fear Flashers 125
7 16 Cameras! 1,600 Camels! 141
8 Spots Before Your Ears 163
9 Epilogue: The Good Old Days 193
Filmography of Works Mentioned in Text 195
Bibliography 225
Index 227
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