Beyond Borders: Web Globalization Strategies

Beyond Borders: Web Globalization Strategies

by John Yunker
     
 

Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for

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Overview

Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received. Most executives know they want to reach a global market but have no idea what obstacles they face. The web globalization process is complex, constantly evolving, and the languages themselves can be highly intimidating. This book will provide the reader with the understanding and "best practices" necessary to successfully manage a Web globalization strategy. Crammed with useful facts, tips, and ideas, this book will offer step-by-step advance on every aspect of web development, both technical and non-technical. Offers practical, in-depth information on such hard-to-research topics as online revenue models, online marketing options, site traffic analyses, usability testing, community building, legal issues, cost projections, and project management.

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Editorial Reviews

The Barnes & Noble Review
By 2003, 68 percent of all web users will be non-English speakers, and 66 percent of e-commerce spending will originate outside the United States. Want your share? Get serious about localizing your site. This can’t be automated. It needs serious planning, significant resources, careful attention to detail, and plenty of expert guidance. You’ll find that guidance in Beyond Borders.

John Yunker covers internationalization and localization at every level, from culturally sensitive site navigation through nuts-and-bolts content management. This stuff is really easy to foul up, and Yunker calls your attention to dozens of major errors that are easy to avoid if you’re aware of them. (Burying your home page’s international link. Choosing color palettes that don’t travel well. Designing pages that can’t accommodate text blocks which change size when translated.)

Beyond Borders walks through the entire project of localization, from start to finish: preparation and planning; establishing workflows; budgeting; creating and translating text; managing design and site development; local domain management; and much more.

Best of all, Yunker clearly understands that globalization requires more than just a localized web site. Are your product names ready for their new markets (Recall Chevy trying to sell the Nova in Latin America, where “no va” means “won’t go.”) If you’re emailed in German, who’ll answer? Do your distributors have local exclusives that keep you from marketing directly in certain markets? Can you manage customer information in compliance with local laws? You’d have to have an incredible amount of in-house expertise not to need this book. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

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Product Details

ISBN-13:
9780735712089
Publisher:
New Riders
Publication date:
08/28/2002
Series:
Voices That Matter Series
Pages:
551
Product dimensions:
7.00(w) x 8.90(h) x 1.40(d)

Meet the Author

John Yunker is the founder of Byte Level Research, a web content strategy firm. He has extensive web development and web globalization experience in a number of languages. In addition to Byte Level, he currently manages marketing and editorial web content for Pyramid Research, a business unit of the Economist Intelligence Unit. He has helped such clients as H&R Block, Victoria's Secret, and Edify develop multilingual web sites. Additionally, he has advised a wide range of companies on overall web content strategy, including SAP, Wal-Mart, and Giorgio Armani. He is a regular contributor to several industry magazines.

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