Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

by Nicholas Ind
     
 

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"This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands." --- Marketing  See more details below

Overview

"This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands." --- Marketing

Editorial Reviews

From the Publisher

"This collection of articles by branding gurus argues that brands must adopt a wider social perspective if they are to stay relevant."—Business Ethics

Product Details

ISBN-13:
9780749443993
Publisher:
Kogan Page, Ltd.
Publication date:
04/28/2006
Edition description:
New
Pages:
236
Product dimensions:
6.22(w) x 8.98(h) x 0.66(d)

What People are saying about this

From the Publisher
"This collection of articles by branding gurus argues that brands must adopt a wider social perspective if they are to stay relevant."—Business Ethics

Meet the Author

Nicholas Ind is an established author, consultant and academic. He writes for business journals including Brand Management and Strategy and Business. He teaches at the Oslo School of Management and is a visiting professor at ESADE in Barcelona. He is also the author of Living the Brand (published by Kogan Page).

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