Beyond Design: The Synergy of Apparel Product Development (3rd Edition) / Edition 3

Beyond Design: The Synergy of Apparel Product Development (3rd Edition) / Edition 3

by Myrna B. Garner, Sandra J. Keiser
     
 

ISBN-10: 1609012267

ISBN-13: 9781609012267

Pub. Date: 06/15/2012

Publisher: Bloomsbury Academic

This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to

…  See more details below

Overview

This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies—such as color matching, body scanning, and the use of avatars for fitting and patternmaking—have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.

Read More

Product Details

ISBN-13:
9781609012267
Publisher:
Bloomsbury Academic
Publication date:
06/15/2012
Edition description:
Third Edition
Pages:
624
Sales rank:
117,338
Product dimensions:
8.40(w) x 10.90(h) x 1.50(d)

Table of Contents

Planning for Success
• The Role of Product Development in the Apparel Supply Chain
• Business Planning
• Consumer Markets

Creative Planning
• Trend Forecasting
• Color Management
• Fabrication
• Findings and Trim
• Garment Styling
• Line Development

Technical Design
• Translating Concept to Product
• Sizing and Fit
• Quality Specifications and Vendor Compliance

Production Planning and Distribution
• The Role of Sourcing
• Pricing and Costing
• Retail Distribution

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >