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Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company
     

Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company

by James Collins, William C. Lazier
 

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“This is a hands-on guide to making your company a compelling marketplace force.”—Industry Week  

Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete

Overview

“This is a hands-on guide to making your company a compelling marketplace force.”—Industry Week  

Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.

Packed with real-world examples of firms that have grown and attained corporate greatness—including Nike, L.L. Bean, Mrs. Fields’ Cookies, Sony, and FedEx—this inspirational yet practical book . . .

·         Covers in depth the five key elements common to all great enduring companies
·         Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization
·         Demonstrates how to develop the most effective leadership style for your specific situation
·         Shows how to translate vision into effective day-to-day business tactics –and how to foster consistent tactical excellence in everything your company does
·         Explains how to resolve the critical strategic issues faced by every small and mid-sized firm
·         Prevents a set of concepts—and a host of practical techniques—for stimulating creativity and maintaining innovation as the company evolves

Beyond Entrepreneurship is a blueprint for becoming great.” –Entrepreneur Magazine 

Product Details

ISBN-13:
9780133815269
Publisher:
Penguin Publishing Group
Publication date:
09/28/1995
Pages:
264
Sales rank:
119,951
Product dimensions:
6.00(w) x 9.10(h) x 0.60(d)
Age Range:
18 Years

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