Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment [NOOK Book]

Overview

Forget about the old misconception that fundraising is like "shaking a tin cup" at donors. Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment is a landmark book, a decade in the making! Written by world-renowned fundraising expert Kay Sprinkel Grace, it presents her core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Boards of trustees, non-board volunteers, and staff members from hundreds of nonprofit organizations in the ...
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Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment

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Overview

Forget about the old misconception that fundraising is like "shaking a tin cup" at donors. Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment is a landmark book, a decade in the making! Written by world-renowned fundraising expert Kay Sprinkel Grace, it presents her core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Boards of trustees, non-board volunteers, and staff members from hundreds of nonprofit organizations in the United States, Canada, Australia, the United Kingdom, and western Europe have all taken something away from Kay's workshops. Now, Kay brings the insight of her signature seminars to you.

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment is a user-friendly guide to help volunteers and staff members go beyond simply raising funds and:

  • Believe in and practice fundraising as the culmination of a multi-step development process
  • Involve and retain funders in a donor-investor relationship based on shared values, partnership, respect, and vision

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition is packed with forms, checklists, and examples to help you better understand, visualize, and implement Kay's groundbreaking philosophy. Retaining the authoritative focus on values and mission-based philanthropy that is the cornerstone of this book's first edition, this revised Second Edition covers:

  • The impact on planning of new requirements for accountability
  • Streamlined, field-tested ideas regarding capital campaigns and feasibility studies
  • New techniques for annual giving, including the latest Internet tools
  • New ways to involve busy board members in development, fundraising, and other activities
  • Philanthropic trends to anticipate, respond to, and benefit from in the twenty-first century

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition is the essential guide for everyone who wants to bring innovation and investment to their communities!

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Product Details

  • ISBN-13: 9781118046081
  • Publisher: Wiley
  • Publication date: 1/11/2011
  • Series: AFP/Wiley Fund Development Series , #64
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 264
  • Sales rank: 1,344,826
  • File size: 2 MB

Meet the Author

KAY SPRINKEL GRACE, CFRE, is an internationally acclaimed independent consultant, speaker, facilitator, and writer. After successful careers in journalism and education, she became a development professional in 1979, working in several organizations before starting her own consulting firm in 1987. Since then, she has worked as trainer or consultant to thousands of nonprofit volunteers and professionals in the areas of board and staff leadership, planning, and capital and annual fundraising. She is the author of Beyond Fund-Raising and the coauthor of High-Impact Philanthropy (both published by Wiley), as well as the author of The Ultimate Board Member's Book, Over Goal: What You Must Know to Excel at Fundraising Today, and Fundraising Mistakes That Bedevil All Boards (and Staff Too).

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Table of Contents

Preface to the Second Edition x

Introduction to the Second Edition xvii

Chapter 1 Values:The Context for Philanthropy, Development, and F undraising 1

Philanthropy Defined 1

The Role of Values in the Nonprof it Sector 2

Developing a Values-Based Approach 3

A Model of Values-Based Philanthropy, Development, and Fundraising 5

Understanding the Model 5

A Paradigm Shift: Integrating Philanthropy, Development, and Fundraising 14

Chapter 2 Putting Away the Tin Cup: Changed Attitude, Changed Practices 17

Why the Tin Cup Attitude Persists: Asker, Funder, and Institutional Reasons 17

Why Individuals and Institutions Must Change 24

A New View of Funders: Donor-Investors 24

The Investor Relationship 25

Conveying a New Attitude:Whose Needs Are You Presenting? 28

Chapter 3 Preventing Mission Drift: The Leadership Imperative 31

Maintaining a Strong Organization and a Strong Mission 31

Defining Mission Drift 31

Avoiding Mission Drift 32

Practices of Able Nonprof it Leaders 33

Special Challenges to Nonprof it Leaders: Balancing the Demands of Mission Fulf illment and Organizational Requirements 35

The Role of Leaders in Maintaining Effective Systems 39

Leadership in Times of Change 40

Chapter 4 Successful Development: Partnership and Process 47

Partnerships for Development and Fundraising 47

Creating Development Partnerships 48

Structuring a Successful Development Partnership 50

The Development Process: A Partnership for Donor and Resource Development 55

Summary 75

Chapter 5 Inviting Investment 77

Defining Donor-Investor 78

Building a Base of Donor-Investors 78

Challenges to Implementing an Investment Attitude 79

Asking for Investment 79

Inviting Investment:The Solicitation Steps 80

Shedding Old Attitudes 90

Overcoming Objections 97

Increasing Organizational Involvement in the Invitation to Invest 99

We Have Learned to Love the New Approach 100

Chapter 6 Capitalizing on the Community's Investment
Part One: Annual Campaigns 103

Annual and Capital Campaigns 103

Annual Campaigns 105

Annual Campaigns: Development as Well as Fundraising 105

Presenting Multiple Gift Opportunities to Donors 120

Elements of a Successful Annual Campaign 121

Chapter 7 Capitalizing on the Community's Investment
Part Two: Capital Campaigns 127

Rationale for Capital Campaigns 128

Need to Capitalize Nonprof its 129

Attracting Donors to Capital Campaigns 129

What to Consider Before Undertaking a Capital Campaign 134

Determining Whether to Go Ahead with a Campaign 135

Summary 140

Chapter 8 Stewardship: The Heart of the Development Process 141

Why Practice Stewardship? 141

What Stewardship Means 142

Giving and Stewardship 143

Stewardship and Belonging 143

Getting Donors and Prospects into the Kitchen 144

Putting Priority on Stewardship 145

Principles for Creating a Stewardship Program 145

Implementing a Stewardship Program 150

Creating a Culture of Philanthropy through Stewardship 155

Twenty-f irst-Century Tools for Stewardship 155

Chapter 9 Maximizing Board Development and Participation 159

Board Development:The Key to Fund Development 159

Replace Your Nominating Committee with a Committee on Trustees or Board Development Committee 160

Recruitment 162

Enlistment 168

Board Retention and Involvement 172

Board or Bored? Making the Most of Meetings 174

Board Retention and Rotation 183

Chapter 10 The Power of Planning 187

Why Organizations Need to Plan 188

Organizational and Development Plans 190

Preplanning Analysis 196

Putting the Ingredients Together: TRI-POD Planning Process 198

Chapter 11 Beyond Fundraising: Implementing the Principles 209

Implementing the Principles of This Book in Your Organization 209

Five Behaviors Required to Move Beyond Fundraising 210

Three Resources Required to Go Beyond Fundraising 214

Preparing to Take an Organization Beyond Fundraising 215

10 Steps to Take an Organization Beyond Fundraising 216

Two Case Studies: Going Beyond Fundraising 221

Trends to Anticipate in Nonprof it Development and Fundraising 228

Summary 232

Chapter 12 Afterword 233

Social Entrepreneurship 234

What We Face,What We Must Do 235

What Donor-Investors Must Do 237

What Communities Must Do 238

The Last Word 239

Index 241

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