Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

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Overview

Bias, sentiment, and personal opinions cloud the judgment of even the best Wall Street investors, so why do most financial decision-making models fail to factor in basic human nature? In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin applies the latest psychological research to stock selection, financial services, and corporate financial strategy. Through colorful, often humorous real-world examples, Shefrin points out the common mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make so that readers gain valuable insights into their own financial decisions.
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Editorial Reviews

Booknews
Standard wisdom holds that investments are made according to factual information and analytical tools, but Shefrin (finance, Santa Clara U.) argues that psychology and intrinsic human behavior also play a powerful role. He finds that risk-taking behavior is driven by hope and fear rather than by greed and fear, and that financial practitioners of all stripes keep making the same mistakes over and over. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher

"This refreshingly iconoclastic book awakens us all to how little we know about financial markets, and how much we have to discover. I particularly enjoyed the reference to the emperor's clothes worn by the mutual fund industry. Shefrin's clear reaffirmation of the fallibility of professional investors will lead even the most impressionable of investors to consider, yet again, the advantages of market indexing strategies."--John Bogle, Founder and Senior Chairman, The Vanguard Group, and author, Common Sense on Mutual Funds

"Behavioral finance is about normal people and the markets that drive them crazy. Shefrin's insights into these people and markets will provide you with solutions to many financial puzzles--as you read the book and long after you close it."--Meir Statman, Glenn Klimek Professor of Finance, Leavey School of Business, Santa Clara University

"Beyond Greed and Fear challenges your most fundamental assumptions about investing and uncovers psychological traps that may prevent you from achieving higher returns on your portfolio."--Martin S. Fridson, Managing Director, Merrill Lynch & Co., and author, How to Be a Billionaire

"Shefrin synthesizes a wealth of research and observations about human behavior and financial anomalies into a broad and deep perspective on financial markets. No other book so splendidly lays out the fundamentals of behavioral finance."--Robert Shiller, Stanley B. Resor Professor of Economics, Cowles Foundation for Research in Economics, Yale University

"Beyond Greed and Fear is the first truly comprehensive behavioral finance book written for practitioners. It should be required reading for portfolio managers and traders."--W. Van Harlow III, President and CIO, Strategic Advisors, Fidelity Investments

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Product Details

Meet the Author

Hersh Shefrin holds the Mario L. Belotti Chair in Finance at the Leavey School of Business, Santa Clara University.

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Table of Contents

Preface
Part I: What Is Behavioral Finance
1. Introduction
2. Heuristic-Driven Bias: The First Theme
3. Frame Dependence: The Second Theme
4. Inefficient Markets: The Third Theme
Part II: Prediction
5. Trying to Predict the Market
6. Sentimental Journey: The Illusion of Validity
7. Picking Stocks to Beat the Market
8. Biased Reactions to Earnings Announcements
Part III: Individual Investors
9. "Get-Evenitis": Riding Losers Too Long
10. Portfolios, Pyramids, Emotions, and Biases
11. Retirement Saving: Myopia and Self-Control
Part IV: Institutional Investors
12. Open-Ended Mutual Funds: Misframing, "Hot Hands", and Obfuscation Games
13. Closed-End Funds: What Drives Discounts?
14. Fixed Income Securities: The Full Measure of Behavioral Phenomena
15. The Money Management Industry: Framing Effects, Style "Diversification", and Regret
Part V: The Interface between Corporate Finance and Investment
16. Corporate Takeovers and the Winner's Curse
17. IPOs: Initial Underpricing, Long-term Underperformance, and "Hot-Issue" Markets
18. Optimism in Analysts' Earnings Predictions and Stock Recommendations
Part VI: Options, Futures, and Foreign Exchange
19. Options: How They're Used, How They're Priced, and How They Reflect Sentiment
20. Commodity Futures: Orange Juice and Sentiment
21. Excessive Speculation in Foreign Exchange Markets
Final Remarks
Notes
References
Credits
Index

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