Beyond MaxiMarketing: The New Power of Caring and Daring

Beyond MaxiMarketing: The New Power of Caring and Daring

by Stan Rapp, Thomas L. Collins
     
 
The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring, " including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their

Overview

The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring, " including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.

Product Details

ISBN-13:
9780070153387
Publisher:
McGraw-Hill Companies, The
Publication date:
12/01/1995
Edition description:
REI
Pages:
224
Product dimensions:
5.60(w) x 8.72(h) x 0.98(d)

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