Beyond Spin: The Power of Strategic Corporate Journalism / Edition 1

Beyond Spin: The Power of Strategic Corporate Journalism / Edition 1

by Markos Kounalakis, Drew Banks, Kim Daus
     
 

Engaging a knowledge workforce. Operating globally in Internet time. Protecting confidentiality and intellectual property in a boundaryless, networked world. How do can communications best serve the new business environment? Beyond Spin suggests that today's organizations can learn from the powerful role journalism has played in transforming societies from

See more details below

Overview

Engaging a knowledge workforce. Operating globally in Internet time. Protecting confidentiality and intellectual property in a boundaryless, networked world. How do can communications best serve the new business environment? Beyond Spin suggests that today's organizations can learn from the powerful role journalism has played in transforming societies from controlled political structures to democracies.Strategic corporate journalism is open, accurate, timely, and strategically weighted news. Organizational communicators are beginning to understand how damaging "spun" information can be to a knowledge workforce. Some have begun to blAnd journalism with corporate communication strategies and have seen organizational effectiveness improve as a result of the increased trust and credibility that combination can engAnder.In a fast-paced, engaging style, authors Markos Kounalakis, Drew Banks, and Kim Daus draw on personal experience with SGI to showcase strategic corporate journalism as the cornerstone of an internal communications model that company has used to keep employees informed throughout a traumatic business and cultural transition. The authors also highlight other companies—such as Microsoft, Arco, J.P. Morgan, and Qualcomm-to demonstrate how they have successfully integrated elements of corporate journalism into their communication practices. Beyond Spin is an indispensable guide that demonstrates how corporate journalism works strategically and tactically to help companies build an impassioned workforce, weather sudden shocks, manage constant change, and thrive in the long term. By retooling the content, distribution, and style of their communications, companies can create a continuous, credible flow of information and knowledge that keeps them aligned, nimble, innovative, and competitive.

Read More

Product Details

ISBN-13:
9780787945503
Publisher:
Wiley
Publication date:
10/22/1999
Series:
Jossey-Bass Business and Management Series
Edition description:
1 ED
Pages:
256
Product dimensions:
6.34(w) x 9.61(h) x 0.94(d)

Table of Contents

Foreword Preface: The Power of Strategic Corporate JounalismPrelude: "Headless Body in Topless Boardroom!"
1. THE NEW WORLD Taylorism Macro Sociotechnological FactorsSummary
2. COMMUNICATIONS UNPLUGGED Aligned Communications Elements of anEffective Organizational Communication Strategy Considering theOrganizational Landscape Summary
3. JOURNALISM IN THE REAL WORLD Why Journalism? Get It First—ButGet It Right Openness and a Free Press Weighing News ValueIntrinsic Credibility Challenges Corporations Resemble Socity
4. STRATEGIC CORPORATE JOURNALISM Timeliness Accuracy Free PressWeighing News Value The New Corporation Strategic CorporateJournalism
5. CORPORATE JOUNALISM IN ACTION Brief History Examples ofCorporate Journalism Progress—and Room to Grow
6. CORPORATE JOURNALISM: A CASE STUDY Stages in the History of SGI(formerly Silicon Graphics) Endnotes: Worldwide EmployeeCommunications FAQ
7. FUTURE WORLD Macro Sociotechnological Trends The KnowledgeEconomy Communications Trends Legal Trends Societal Journalism andStrategic Corporate Journalism Some Closing Thoughts
Appendix 1: A Guide to Corporate Journalism Appendix 2.Glossary
References The Authors Acknowledgements Index

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >