Beyond Talent: Creating a Successful Career in Music [NOOK Book]

Overview

The first edition of Beyond Talent quickly became a favorite among classical and jazz musicians, and has been used in courses at scores of conservatories and universities. This expanded second edition provides updated user-friendly advice, inspiring examples, and practical tools to advance a career in music. Packed with new tips and resources, Beyond Talent now covers everything from social networking tools, to commissioning, branding, and online fundraising, as well as tips on staying motivated, assessing one's ...
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Beyond Talent: Creating a Successful Career in Music

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Overview

The first edition of Beyond Talent quickly became a favorite among classical and jazz musicians, and has been used in courses at scores of conservatories and universities. This expanded second edition provides updated user-friendly advice, inspiring examples, and practical tools to advance a career in music. Packed with new tips and resources, Beyond Talent now covers everything from social networking tools, to commissioning, branding, and online fundraising, as well as tips on staying motivated, assessing one's strengths and weaknesses, and managing time, money, and stress.
Loaded with new sidebar profiles from entrepreneurial musicians, artist managers, and concert presenters, the new edition balances warmth and candor with straightforward advice on developing and sustaining a meaningful life in music. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.
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Editorial Reviews

From the Publisher
"This book can serve as an excellent resource for faculty who advise undergraduate music students coming to the end of their time in college as well as for arts management faculty who have musician entrepreneurs among their student body. Further, the book is a valuable call from the field, reminding arts administrators and arts administration educators about the current state of the artistic job market and how artists might be supported by our programs, institutions of higher learning, and arts organizations." —The Journal of Arts Management, Law, and Society

"Starting with her love of music and years of experience in both academia and the real world, Angela Myles Beeching has written a book full of inspiring yet practical lessons for performing musicians—a kind of workbook for a life in music." —Charlotte Schroeder, President, Colbert Artists Management

"Beyond Talent is like the ultimate Swiss army knife for the young musician. Packed with savvy insights, sage advice, practical ideas and inspiring examples, this omprehensive guide delivers the tools to navigate a successful path in music no matter where it might lead." —Phillip Ying, Violist, Ying Quartet; Associate Professor, Eastman School of Music, University of Rochester; former President, Chamber Music America

"Beyond Talent is a wonderfully helpful book for the professional future of any young musician. Beeching writes clearly and comprehensively. Her book is a must for the library of any professional musician." —Robert Freeman, Dean, College of Fine Arts, the University of Texas at Austin

"Authoritative, informative and comprehensive books about the 'classical' music industry are rare and to be prized when they appear. [This] is just such a book. And is consequently to be valued...The tone, manner of delivery, layout, comprehensiveness, accuracy, appropriateness, common sense, wisdom and up-to-date nature of Beyond Talent: Creating a Successful Career in Music, not to mention its very reasonable price, make this as near definitive a winner as there is." —Classical.net

"Beyond Talent provides a much-needed update and will undoubtedly become the new classic in years to come. Beeching's book is extremely helpful, comprehensive, generous,
and insightful. I give it my top four-reed rating, all of them suitable for a Carnegie Hall recital." —Michèle Gingras, The Clarinet

"Convenient to use as a textbook for a one-semester course on career planning...Beyond Talent fills a gaping hole, as it provides excellent material that is difficult to find in other sources...This new edition of Beyond Talent is highly recommended for all libraries that support classical and jazz studies." —Canadian Association of Music Libraries Review

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Product Details

  • ISBN-13: 9780199798940
  • Publisher: Oxford University Press, USA
  • Publication date: 10/8/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Sales rank: 376,185
  • File size: 4 MB

Meet the Author

Angela Myles Beeching directs the New England Conservatory Career Services Center, a comprehensive career resource office, internationally recognized as a model of its kind. Ms. Beeching has presented workshops for Chamber Music America, Eastman School of Music, the University of Kentucky, Boston University, and University of Texas, Austin. Since 1997 she has designed and facilitated the annual Young Performers Career Advancement seminar for the Association of Performing Arts Presenters conferences. Her articles on career issues have appeared in the National Business Employment Weekly, Inside Arts, Chamber Music magazine, and in Managing Your Career, published by the Dow Jones. She co-chairs the annual conference of the Network of Music Career Development Officers, a group dedicated to improving music career development services.

Earlier in her career, Ms. Beeching taught cello at California State University, Fresno, and at the Crane School of Music, SUNY Potsdam. A Fulbright Scholar and Harriet Hale Woolley grant recipient, Ms. Beeching also received fellowships at Banff and Tanglewood Music Center. An alumnus of Boston University and New England Conservatory, she holds a doctorate in cello performance from SUNY Stony Brook

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Table of Contents

Prelude : confessions of a career counselor 3
1 Mapping success in music 9
2 Making connections : schmoozing for success 19
3 Building your image : creating promotional materials that work 36
4 Expanding your impact : demos and CDs 68
5 Online promotion : using the Internet to advance your career 111
Interlude : fundamental questions 132
6 Booking performances like a pro 141
7 Building your reputation, growing your audience : the media, publicity, and you 166
8 Connecting with audiences : residency, educational, and community programming 187
9 Performing at your best 207
10 The freelance lifestyle - managing your gigs, time, and money 234
11 Raising money for music projects 271
12 Getting it together : your career package 291
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